The long wait is almost over! With February just around the corner, savvy shoppers are eagerly anticipating one of their favorite shopping weekends of the year: Presidents Day sales. This year, Presidents Day falls on Monday, February 17, 2025, and it promises to bring major discounts across various retailers just in time for the long weekend.
It’s not only the excitement of the upcoming holiday but also the thrill of significant savings during this shopping frenzy. Whether you're gearing up for Super Bowl Sunday, planning for Valentine’s Day gifts, or simply hunting for the best end-of-season deals, early promotions are already rolling out. Retailers are trimming prices to entice buyers, and you can expect to see savings of up to 85% on popular items.
Shoppers can kick off their purchases with early deals like those seen at Amazon, which has become renowned for its Presidents Day sales. Among the highlights, consumers can snag the Fire TV Stick Lite for under $20, providing access to streaming services along with Alexa capabilities. For the beauty enthusiasts, the Shop TODAY Beauty Award-winning eyeshadow stick features both matte and shimmer options, making it another must-have.
If you're considering upgrading your home entertainment system for the Super Bowl, there's good news! You can score 27% off on select TCL smart TVs, perfect for viewing the game with friends and family. Shoppers on the hunt for Valentine’s gifts should look at the special edition Beats headphones created with Kim Kardashian, offering stunning sound quality and up to 40 hours of battery life.
Walmart is also joining the fray this year with deals like cozy packs of wool socks—five pairs for just $15—perfect for those cold winter days. Fitness-focused consumers can take advantage of the Ninja blender, convenient for smoothies and health goals, available now at discounted prices.
Another exciting offer from Walmart is on projectors, which are expected to be selling for as much as 85% off, with large screen displays of up to 200 inches, ideal for movie nights or sports events.
Target’s discounts are no less impressive. Shoppers can find highly-rated pillows on sale for nearly 60% off, alongside kitchen gadgets packed with multiple cooking functions for just $40. And for those needing to replace their entertainment system, there’s also a big-screen TV priced under $300 featuring built-in Roku.
REI has added its specials with deals on outdoor gear, including mini belt bags made with weather-resistant fabric, ideal for travel and hiking enthusiasts. Podiatrist-approved shoes with comfortable cushioning and notable discounts of around 30% should also catch your attention this Presidents Day.
Retail giant Macy's is jumping on the Presidents Day sales bandwagon as well, showcasing products ideal for spring refreshes. The Martha Stewart collection offers versatile bath towels at just $8, complemented by other cozy clothing staples like waffle-style sweaters at 60% off to prepare for the shift to warmer months.
The mattress markdowns have gained considerable attention this year, with Mattress Firm offering vast discounts on various brands. Notable mentions include plush pillow-top mattresses at 56% off and Casper’s Cozy Sale, featuring discounts of 20% on select mattresses—a boon for anyone seeking more comfort during sleep.
Other brands participating in the mattress sales include Sleep Number, offering up to 50% off on their smart beds, Purple's savings of up to $900, and Avocado teasing up to 20% off, focusing on organic and eco-friendly materials.
It doesn't stop with mattresses; many retailers offer early Presidents Day deals across clothing, shoes, and lifestyle products. Patagonia features past-season styles discounted by 50%, and DSW is rolling out enticing savings on total purchases depending on the amount spent.
American Eagle is not far behind, showcasing 25% off jeans and joggers, and J.Crew is offering up to 40% off winter layering essentials like cozy sweaters and classy coats. For those visiting Kate Spade Outlet, be prepared for up to 77% off selected items just for the occasion.
Shop TODAY editors stress the importance of evaluating deals—they’ve sifted through hundreds of products to present the best deals for Presidents Day. Their review process includes interviewing experts, analyzing customer responses, and testing items for quality.
This Presidents Day weekend promises to be one of the best this season for sales and discounts, providing shoppers with ample opportunity to save across multiple categories. So gear up, mark your calendars, and prepare your shopping lists to take full advantage of the exciting deals!