The inaugural MARCA Poland trade fair is set to take place on April 2-3, 2025, at the Poznań International Fair, promising to be a significant event that showcases innovative products in the realm of private labels. Organized by BolognaFiere in partnership with Grupa MTP, this trade fair is dedicated to celebrating and advancing private label brands across diverse sectors, including food, cosmetics, and pet products.
This new platform emerges as the private label market itself is experiencing dynamic growth. According to projections, private label brands are expected to account for 25% of total spending on fast-moving consumer goods by 2025. This pivot toward private labels not only reflects changing consumer preferences but also offers manufacturers and retailers an opportunity to forge stronger relationships.
At the heart of MARCA Poland is the goal of fostering robust business connections. Approximately 60 exhibitors from Poland and other countries, such as Italy, Spain, Germany, and Austria, will be present to demonstrate their latest offerings. Among these, over 400 innovative products from European manufacturers will be showcased in a special presentation zone, allowing buyers to physically explore new trends and identify potential partnerships.
The event is designed to facilitate meetings between manufacturers and retailers. Attendees can network in various spaces, including VIP areas, business meeting rooms, and educational panels, ensuring that all participants gain meaningful insights and contacts that can enhance their business strategies. A program will also be available to help schedule meetings, making the process as streamlined as possible.
Additionally, MARCA Poland is hosting buyers from over 20 countries across Europe and Asia. These key buyers represent vital retail chains that are instrumental in distributing private brands, further elevating the fair's potential for international collaboration.
The organizers aim not only to promote private labels but also to create a knowledge-exchange environment, thus helping Polish producers gain visibility on the international stage. This unique opportunity serves as an essential incubator for brands looking to expand their footprint beyond local markets.
In preparation for this event, the buzz is already palpable, particularly following the previous edition of the Marca trade fair. The 20th edition in 2024 welcomed over 20,000 participants, showcasing a whopping 1,100 exhibitors and covering an impressive exhibition area of 26,000 square meters. Such statistics underscore the trade fair's role as a major player in the industry.
Industry experts will be attending to share insights and analyses on market trends and strategies that shape the future of retail. This collective intelligence—from seasoned professionals to emerging innovators—will undoubtedly enrich the dialogue surrounding private labels.
As the private label market becomes increasingly attractive due to its flexibility and consumer engagement, events like MARCA Poland will play a crucial part in driving this segment forward. It’s no longer just about showcasing products; it’s about creating avenues for partnerships, exchanging valuable insights, and collectively raising the standards of private label offerings.
In summary, MARCA Poland presents an unparalleled opportunity for manufacturers and retailers to come together, forge vital connections, and learn about the latest industry trends. As the event dates approach, anticipation builds around what this innovative fair will bring to both participants and attendees who are keen on harnessing the growing influence of private labels worldwide.
Do not miss this substantial occasion in Poznań, where the future of brand development awaits. Mark your calendars for April 2-3, 2025, and get ready for a groundbreaking experience during the first edition of MARCA Poland.
