ClarityX, an AI-driven data analytics and consulting firm founded by the creators of MapmyIndia, made waves on March 25, 2025, with the launch of its innovative search analytics tool named Places Pulse. This new tool is designed to shed light on consumer movement trends across India, leveraging powerful hyperlocal map data from Mappls by MapmyIndia.
According to ClarityX, Places Pulse represents not just a technological advancement, but a transformative approach to understanding consumer behavior and market demands. As Rakhi Prasad, co-founder of ClarityX pointed out, "The ClarityX Places Pulse is not just a dashboard; it's a movement map for India. With this unique tool, businesses and policymakers can pinpoint demand spikes, identify location-based consumer behaviour, and strategize with precision—all at zero cost." This makes Places Pulse an invaluable asset for anyone looking to make data-driven decisions.
The underpinning technology of Places Pulse processes more than 9GB of data logs daily and accesses over 450 million records each month. By analyzing anonymized search data from millions of users, it provides real-time insights into what consumers are looking for, where they are looking for it, and when.
In terms of key insights, the data reveals that religious places constitute a staggering 49% of all searches in India. Following closely are searches for hospitals and clinics, which account for 23%. This highlights not only a cultural inclination towards spirituality but also a significant reliance on healthcare services.
Goa has emerged as a standout winner among tourist destinations, experiencing a remarkable 62% spike in searches in November 2024 alone, tipping the scales as the most-searched location for that month. Additionally, the Andaman & Nicobar Islands and Goa are leading the charge in searches related to pubs and bars, which together make up about 25% to 30% of searches in the restaurant category.
The data also brings to light some peculiar behavioral shifts. Bakery searches in Andhra Pradesh surged dramatically, rising from just 5% in January 2024 to an astonishing 36% by April 2024—an indication of changing consumer preferences or perhaps a growing local bakery scene.
Additionally, within Assam, Kamrup Metropolitan (Guwahati) has recorded the highest search activity, reinforcing its position as a commercial hub. In the realm of healthcare, Sri Ganga Ram Hospital in Delhi emerged as the most-searched hospital throughout 2024, underlining its reputation for quality healthcare services.
As Prasad notes, the applications for Places Pulse are widespread. Businesses can utilize it to optimise marketing and expansion strategies based on genuine, actionable consumer demand. Retail and hospitality sectors can identify promising locations for new stores or hotels by referencing this intelligent tool.
Policymakers and urban planners can leverage real-time insights provided by Places Pulse for enhanced infrastructure development and to make informed service planning decisions. Investors and analysts too stand to gain a competitive edge by accessing valuable information detailing market shifts and investment hotspots before they make news headlines.
Overall, with its ability to analyze consumer movement patterns across regions, from urban to rural settings, and the insights it provides across various industry categories—including restaurants, healthcare, tourism, and finance—Places Pulse undoubtedly redefines how stakeholders approach data. The platform also allows users to visualize search activity through geospatial heatmaps and track emerging trends, effectively forecasting movements before competitors catch on.
Ultimately, Places Pulse from ClarityX functions as a crucial resource for a diverse range of users, from business owners and investors to policymakers. It provides the kind of granular insights that are essential in today's fast-paced, consumer-driven market landscape. As businesses increasingly look to enhance their strategies with real-time data, tools like Places Pulse will likely become indispensable for anyone aiming to understand and respond to the pulse of the Indian market.
