Mango, the renowned Barcelona-based global fashion retailer, is ramping up its expansion efforts across the United States with ambitious plans for the coming years. After recently achieving its goal of opening 40 company-owned stores by the end of 2024, the fashion giant is set to push its U.S. presence even more aggressively, targeting the establishment of around 65 stores by the close of 2025.
According to Daniel López, Mango’s director of expansion and franchising, reaching the milestone of 40 stores is more than just numbers; it signifies the hard work and dedication of their team. “This achievement reflects our deep commitment to the U.S. market, which is pivotal to our global strategy,” he remarked. The company is experiencing double-digit growth, affirming the positive reception of its unique value proposition among American consumers.
Mango's plans for 2025 include grand openings in major cities such as Seattle, Chicago, and Las Vegas. It will also mark its debut stores in states like Connecticut, Arizona, Ohio, Oregon, and Louisiana. The brand’s strategic focus will predominantly target the Sun Belt and Northeastern regions, with select locations like Bellevue Square (Washington), Michigan Avenue (Chicago), and Fashion Show Las Vegas already on the rollout schedule.
The expansion not only reflects Mango’s confidence but also its commitment to creating new jobs. The company has already generated over 600 new positions since initiating its U.S. operations, and it plans to double its workforce to 1,200 employees by 2025. This aligns with its projected investment of more than $70 million during this expansion phase, focusing solely on new stores.
Part of the expansion effort includes enhancing logistics operations within the U.S. Mango recently inaugurated its second off-site logistics center outside of Los Angeles, aimed at streamlining distribution for the West Coast and central U.S. regions. This facility, covering 12,000 square meters and supporting 20,000 daily operations, complements the existing distribution center opened previously in Pennsylvania, which serves the broader online marketplace.
It’s clear Mango is serious about solidifying its foothold within the competitive U.S. retail market. The company has been present stateside since 2006 but truly began ramping up its initiatives with the opening of its flagship store at 711 Fifth Avenue, New York, back in 2022. This has been part of its broader 4E 2024-2026 Strategic Plan, centered around emphasizing its unique offerings and enhancing sales both through brick-and-mortar and online channels.
Given the popularity of its Mediterranean-inspired New Med store concept, consumers will likely notice some significant design changes during these expansions. The concept adopts warm tones and neutral colors, embracing traditional and natural materials to create an atmosphere reminiscent of Mediterranean architecture. This not only enhances the shopping experience but also reflects Mango’s commitment to sustainability and architectural integrity.
Mango’s strategy is not just about opening new stores; it’s also about fostering relationships with the fashion community and education systems. They recently partnered with Parsons School of Design to support future talents through scholarships, evenly balancing their commercial aspirations with contributions to society through education.
Overall, as Mango forges forward with its U.S. expansion plans, it remains dedicated to delivering value, appealing to environmentally-conscious consumers, and establishing strong community ties across its new markets. The future appears bright, and by 2026, the company aims to see the U.S. solidify its ranking as one of Mango's top three markets by turnover.
