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19 December 2024

Malou Petter Joins SBS, Welcomed On Vandaag Inside

Johan Derksen extends invitation to Petter as she transitions from NOS to SBS.

Malou Petter is making waves as she transitions from her long-standing role at NOS to her new position at SBS, where she is set to co-host the upcoming program 'Nieuws van de Dag' starting this January. The announcement was met with excitement, especially during her recent appearance on the popular Talpa-talkshow 'Vandaag Inside,' where host Johan Derksen expressed his warm welcome for her.

During the show, which aired Wednesday evening, Derksen made it clear: "Als het daar mislukt, is er altijd ruimte hier" ("If it doesn’t work out there, there’s always room here"), indicating the show's willingness to embrace new talent. His admission also highlighted the noticeable women shortage on the popular talk show, prompting the need for more female voices.

Petter, now 34 years old, could hardly believe her new reality. Reflecting on her career change, she remarked, "Dit niet te hebben gedacht een half jaar geleden, maar ik vind het wel leuk" ("I never thought I would be saying this six months ago, but I enjoy it"). Her candidness about the surprise of moving to SBS adds to her relatable image as someone transitioning through the challenging media world.

This new chapter for Petter is significant, especially considering her previous 13-year tenure at NOS, where she made her mark as one of the leading news presenters. For the last four years, she was the face of the NOS Journaal, known for her authoritative yet empathetic delivery of the news.

Now, at SBS, she will join forces with Art Rooijakkers, who is also making transitions of his own, moving from RTL to SBS. Together, they aim to bring fresh perspectives and engaging discussions to 'Nieuws van de Dag,' which is being produced as part of a collaboration between SBS and De Telegraaf.

On her debut at 'Vandaag Inside,' she chose the topical news story of the day—the developments surrounding the explosion at Tarwekamp in The Hague—as her discussion point. This choice reflects her ability to engage with the pressing issues of the moment, drawing viewers' attention to significant happenings not just benevolent chatter.

Her venture at SBS symbolizes both personal ambition and the shifting dynamics within Dutch media—especially the increasing necessity to incorporate diverse voices. With Derksen calling for more representation on his show, it suggests an awareness and responsiveness to these calls within media circles.

The welcoming sentiments from Derksen underline the supportive atmosphere for Petter as she settles down with her new team at SBS. "Wij hebben een vrouwentekort" ("We have a lack of women," as Derksen pointed out), suggests there are opportunities for women to step up and contribute meaningfully to media discussions going forward, marking her entry as both timely and strategic.

Moving forward, Petter aims to captivate her new audience on 'Nieuws van de Dag' and leverage her vast experience from NOS to deliver impactful journalism. The immediate response to her transition shows promise for her new role, and viewers are eager to see how her unique perspectives will resonate with the audience as she navigates through this exciting chapter of her career.

Overall, Malou Petter's move to SBS is not just significant for her career but also reflects burgeoning changes within the media industry, exacerbated by calls for gender equity and representation. Her participation on 'Vandaag Inside' symbolizes the blending of experiences and expectations within the current media narrative.

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