Babb and Donut, the dynamic couple behind the burgeoning Thai fashion brand AIMER, have quickly become notable players within the local fashion scene, distinguished by their commitment to simplicity and quality.
Founded with love and ambition, AIMER has captivated shoppers on the LazLOOK platform, becoming one of the best-selling brands. Their mantra, "Because being good partners means we can grow together progressively," encapsulates their business philosophy, merging romance with entrepreneurship.
The name 'AIMER' draws from the French word for 'love,' reflecting the passion infused within each piece of clothing. The brand is known for its Everyday Essentials—simple yet transformative garments like Essential Trousers, Essential Shirt, and Essential Cardigan. Designed for ease of wear and mix-and-match versatility, these clothes resonate with working women seeking both comfort and style.
Babb, handling design and creative direction, and Donut, leveraging her marketing expertise, have clearly defined roles. This delineation allows them to collaborate effectively, and their complementary skills fuel AIMER's steady growth.
Through Lazada’s e-commerce capabilities, AIMER launched its partnership with the platform within 2023. With fashion-savvy consumers gravitating toward LazLOOK, AIMER found the perfect venue to showcase their offerings. The platform's variety and ability to inspire new fashion choices provided the brand with invaluable visibility.
Marketing campaigns on Lazada have proven incredibly effective, with AIMER experiencing sales growth up to tenfold during promotional events. That success is not merely from quality garments but also from utilizing Lazada's marketing tools, allowing targeted promotions to reach the right audience.
Beyond their individual skills, the partnership dynamics between Babb and Donut have demonstrated how personal relationships can coexist fruitfully with business ventures. Their story serves as inspiration for many budding entrepreneurs, showcasing the importance of mutual respect, shared goals, and unwavering trust.
Collaboration continues to be the cornerstone of AIMER's success, as they consistently seek partnerships and projects to boost their visibility. Their engagement with significant global brands like Clarins for cross-category collaborations underlines their commitment to innovation and customer value.
Each strategic partnership, from marketing initiatives to product collaborations, speaks volumes about how AIMER navigates the rapidly changing e-commerce environment, adapting swiftly to deliver on consumer expectations.
With their eyes set on sustainable growth, Babb and Donut nurture not just their fashion enterprise but also their personal connection. They embody the belief of thriving as business partners and lovers, shedding light on the potential for multifaceted partnerships to flourish.
The strength of AIMER lies not only within its fabric but also within the two people who breathe life and creativity—the couple’s shared vision elevates their brand beyond mere clothing. Their success story inspires confidence among those considering launching their initiatives, reinforcing the view of collaboration as the vehicle for achieving dreams.
Whether it's adapting to trends, enhancing product quality, or fostering customer relations through effective marketing, AIMER has set the bar high for what it means to be a modern fashion brand in the digital age.