The LEGO Group and The Pokémon Company have officially announced a multi-year partnership set to electrify fans around the world, with the first LEGO Pokémon sets expected to launch in 2026. This collaboration comes after years of speculation and excitement among enthusiasts of both franchises, promising to bring the beloved Pokémon characters to life in a new way.
On March 18, 2025, the news broke via various media channels, including the Pokémon Company’s social media platforms. A teaser image showcased LEGO's signature design alongside the iconic Pokémon logo, featuring a yellow brick shaped like Pikachu's famous lightning bolt tail, hinting at the direction this partnership will take.
“Electrify your imagination in 2026 and get ready to build something we’ve never built with LEGO® bricks before!” proclaimed the announcement on the LEGO website. Fans can hardly contain their excitement as they look forward to an entirely new range of buildable sets.
Julia Goldin, the Chief Product and Marketing Officer of LEGO Group, shared her enthusiasm about this partnership, emphasizing the passionate fanbase that Pokémon boasts. “We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for,” she stated. Goldin believes that the creative possibilities through LEGO play combined with the exciting adventures of the Pokémon world will lead to a range of new opportunities for both Trainers and builders alike.
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International, echoed Goldin's sentiments, adding, “We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.” With both entities excited about the collaboration, fans are equally charged with anticipation!
The announcement marks the beginning of a fresh chapter for LEGO and Pokémon, as they join forces for the first time. Previously, Pokémon had partnered with Mattel to create building sets under their Mega Bloks line. This shift toward LEGO, a brand known for its intricate and imaginative building experiences, signals a significant change in the toy landscape for Pokémon, as they prepare to launch innovative LEGO sets.
The specifics surrounding the new LEGO Pokémon sets remain largely under wraps, but the teaser released on Pokémon's YouTube channel showcased a LEGO-style design for Pikachu, suggesting that the beloved Electric-type Pokémon could likely be featured prominently in upcoming collections. The exact details about the types of Pokémon included and the designs of the sets are yet to be revealed, leading to speculation about which characters will join the lineup.
Fans on social media platforms expressed their excitement virtually immediately after the announcement, with many stating how long they have wished for LEGO to conquer the Pokémon universe. TikTok user Eric Bricks exclaimed, “I need this, I need this,” while another fan, Block Party UK, shared their enthusiasm, noting, “I have lost count of the amount of times people have asked me what my dream LEGO theme would be and I always answer the same way: Pokémon. Give me Pokémon. And it's finally happening.” Such reactions illustrate the crossover appeal that this partnership holds, not only for dedicated Pokémon players but also for LEGO enthusiasts.
The partnership promises compatibility with the beloved themes both brands represent: creativity, imagination, and fun. Following the success of other video game-themed LEGO sets, including those based on Nintendo franchises like Super Mario, The Legend of Zelda, and Minecraft, this collaboration positions Pokémon as the latest iconic brand to capture the attention of LEGO makers.
This new partnership will not only cater to existing fans but is also designed to attract new audiences to the world of LEGO and Pokémon alike. As confirmed by both companies, multiple Pokémon sets will be available, and they plan to encourage fans to engage with their favorite Pokémon characters in a playful and creative manner. Goldin noted, “We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Anticipation surrounding the official launch is high, and both LEGO and Pokémon have urged fans to stay tuned for further updates regarding the exact details of the sets. With the commitment of both parties to creating engaging products for their audiences, the outcome of this partnership could significantly impact the toy industry, sparking the imagination of young Trainers globally.
This collaboration once again showcases the importance of merging well-known franchises to drive creativity and innovation in the toy market. By leveraging shared values, both LEGO and Pokémon are set to provide fans with something truly unique and enjoyable, making this development one of the most exciting news in the toy world in quite some time.
As we approach the release date in 2026, fans are encouraged to keep an eye on the LEGO Pokémon website and connected social media channels for updates on the highly anticipated sets. Get ready to not only catch ‘em all but also build ‘em all—this collaboration could reshape how fans engage with Pokémon in their favorite creative format.
