Bangkok, April 3, 2025 – Lazada, the leading e-commerce platform in Southeast Asia, is stepping up to support its users following a recent earthquake that has impacted many communities. The company has announced the launch of a special campaign, "Lazada Support: Shop and Share Hope," aimed at alleviating the financial burden on consumers and assisting in recovery efforts. This initiative will offer a wide range of essential products at special prices, alongside the continuation of their popular "Lazada 4.4 Big Sale" campaign, designed to provide maximum value to Thai shoppers.
The earthquake has created an urgent need for repairs and essential supplies, prompting Lazada to act quickly. The "Lazada Support" campaign is focused on helping those directly affected by the disaster, as well as preparing others for future emergencies. The campaign features a selection of vital products for daily living and recovery, including home goods, furniture, repair tools, and essential appliances, all offered at discounted prices to ensure accessibility for consumers.
Starting today, April 3, 2025, and running until April 14, 2025, the "Lazada Support" initiative aims to ease the financial strain on consumers, particularly those impacted by the disaster. Khun Waristha Getiyarachai, Executive Director of Lazada Thailand, emphasized the campaign's purpose, stating, "From the situation that has occurred, Lazada recognizes the importance of helping consumers reduce their expenses, especially on essential products across various categories. This special campaign reflects Lazada's commitment to making necessary items accessible at special prices, responding to urgent needs, and sharing hope as we move forward together."
In addition to the "Lazada Support" campaign, the company is also continuing its efforts to provide value to Thai shoppers through the "Lazada 4.4 Big Sale," which runs from April 3, 2025, at 8:00 PM until April 6, 2025. This event underscores Lazada's dedication to helping consumers save money during challenging times. The sale features a wide array of products across all categories, with significant discounts and promotions designed to make online shopping as cost-effective as possible.
Highlights of the "Lazada 4.4 Big Sale" include:
- 4.4 Coupons: Special discount coupons worth up to 5,000 baht for shoppers to use on various products.
- LazFlash Deals: Limited-time offers with discounts of up to 80% on select items.
- Brand Mega Offers: Major brands participating in significant discounts during the first six hours of the campaign, from 8:00 PM on April 3 to 2:00 AM on April 4.
The simultaneous execution of both campaigns demonstrates Lazada's commitment to being a part of the solution during times of need while continuing to serve as a primary platform for convenient and cost-effective online shopping for Thai consumers. As a pioneer in the Southeast Asian e-commerce sector for over 13 years, Lazada has driven digital economic growth across six countries, including Thailand, Indonesia, Malaysia, the Philippines, Singapore, and Vietnam.
Currently, Lazada connects over 160 million users monthly with more than 1 million sellers through a secure payment system and a highly efficient logistics network. Interested shoppers can participate in the "Lazada Support: Shop and Share Hope" and "Lazada 4.4 Big Sale" campaigns by checking out promotional details and terms on the Lazada app and website at www.lazada.co.th.
Note: Conditions apply as specified by the company.
