In a striking revival of 90s fashion, the layering trend has taken the fashion world by storm, particularly among consumers in their 20s and 30s. According to W Concept, a leading fashion platform, sales of layered clothing items have surged dramatically in the first quarter of 2025.
W Concept reported that overall sales of layered fashion products increased by a remarkable 280% compared to the same period last year. This surge in popularity is not just limited to sales figures; searches for layered fashion items have also skyrocketed, increasing more than fivefold during the same timeframe.
Breaking down the numbers, layered T-shirts saw an incredible sales increase of 420%, while layered skirts followed closely with a 340% rise. Layered shirts also experienced a notable boost with a 90% increase in sales. This trend seems to be driven by the popularity of unique styling methods, such as wearing multiple T-shirts and the 'skirt over pants' look, often referred to as 'skant fashion.'
Among the standout products contributing to this trend are layered dresses, sheer dresses, and tennis T-shirts. The sales of tennis T-shirts alone increased by 370% compared to the previous year, with the number of customers purchasing two or more of the same type of T-shirt rising five times. This surge in demand highlights a growing interest in versatile layering styles that allow for personal expression.
According to An Ji-soo, a product planning manager at W Concept, "Layering fashion allows for various styles depending on the combination of tops and bottoms, making it a means for the younger generation to express their individuality." She further emphasized that W Concept aims to propose diverse styling options tailored to this demand.
The resurgence of layering is closely tied to the nostalgia and sensibilities of 90s fashion, which emphasized individuality and creativity. Today’s consumers, particularly those in their 20s and 30s, are embracing these styles as a way to express their unique identities. The 90s, known for its eclectic mix of styles, is now viewed as 'hip fashion' by this demographic.
W Concept's analysis highlights that the layering trend is not just a fleeting fad but a reflection of a broader cultural shift. As consumers seek to stand out and express their personal style, layering offers a flexible and creative approach to fashion.
The 90s era, characterized by a vibrant mix of styles and a focus on individual expression, has left a lasting impact on today’s fashion. The layering trend is a perfect example of how past styles can be reinterpreted to fit modern sensibilities. As An Ji-soo pointed out, "The reason why layering is once again attracting attention is due to the continuity of the 1990s fashion trend and the sensibilities of consumers who value individuality."
This revival comes at a time when many young consumers are looking for ways to differentiate themselves in an increasingly homogenized fashion landscape. Layering allows them to mix and match pieces, creating outfits that are uniquely their own.
In addition to the rise of layered clothing, W Concept noted that the types of materials used in these garments have also evolved. Products made from delicate fabrics such as organza, mesh, and lace are gaining traction, appealing to consumers who appreciate both aesthetics and comfort.
As the fashion industry continues to adapt to changing consumer preferences, layering is likely to remain a significant trend. With its roots in 90s fashion, it not only satisfies a desire for individuality but also offers practical solutions for varied styling options.
Looking ahead, W Concept plans to expand its offerings to include even more layering options, responding to the clear demand from consumers eager to embrace this trend. The company is committed to providing a range of products that cater to the diverse styling needs of its customers, ensuring that they can express their unique identities through their fashion choices.
In conclusion, the layering trend is more than just a nostalgic nod to the past; it represents a significant shift in how young consumers approach fashion today. By embracing layering, they are not only celebrating individuality but also redefining what it means to be stylish in the modern world.
