CES, the world’s largest technology trade show, is facing challenges concerning the level of support it receives from the UK government compared to other nations, as highlighted by Gary Shapiro, the chief executive of the Consumer Technology Association (CTA). Shapiro, whose organization oversees the annual convention held in Las Vegas, expressed disappointment over the UK's declining engagement, asserting it is "a shame" and "doesn’t make sense".
The CES event attracts approximately 100,000 industry executives and media representatives, who come to see thousands of new products and services from tech firms across the globe. It serves as one of the most significant occasions in the tech industry's calendar, particularly showcasing innovations from smaller firms eager to gain visibility. According to Shapiro, the UK used to maintain much more involvement at the event.
"If you go around the Eureka Park, every major European country is there – France is big, but so is the Netherlands, and even Ukraine might be bigger than the UK," he noted, emphasizing the UK's lost prominence at CES. He finds it puzzling, stating, "I can’t explain it," especially considering the considerable potential of the UK's tech ecosystem.
This year, 41 UK companies participated, including the incubation arm within the BT Group, Etc, and the female tech-focused company Elvie, as well as precise location technology firm what3words. Still, Shapiro’s remarks suggested the UK’s presence has diminished compared to previous years of active participation.
Shapiro also relayed concerns about Donald Trump's re-emergence as the American president, reflecting on their previous successful collaboration during Trump’s first term. While he acknowledged the positive environment for business created at the time, he expressed worry about proposed tariff increases on goods entering the United States. He warned of historical parallels, referencing inflationary trends tied to tariff disputes, which could lead to negative economic repercussions for both the US and its trading partners.
“Most economists recognize tariffs are inflationary and they’re not healthy for anybody, and they’re taxes on consumers,” Shapiro articulated. He forecasted significant impacts on consumer spending, with estimates showing as much as "almost 100 billion dollars" could be affected should Trump follow through on his tariff plans. Shapiro conveyed both optimism and caution, admitting he and the business community often grapple with uncertainty surrounding Trump’s decision-making.
Shapiro concluded by reflecting on the broader tech industry, which still recognizes the potential of innovation stemming from countries like the UK. Despite the dips and valleys of political climate and economic policy, he assured the trade show remains the largest technology event globally, establishing its continued prominence as businesses gather to envision the next big shifts and trends shaping their sectors.
With CES continuing to be the focal point for technological innovation, the emphasis now shifts to how governments, particularly the UK, will step up their support to bolster their presence at future iterations of this pivotal event.