Princess Cruises has announced a new partnership with the iconic Australian singer Kylie Minogue, adding her award-winning No Alcohol Sparkling Rosé to its exclusive "Love Line Premium Liquors Collection." This addition aims to enrich the beverage offerings aboard the cruise line's ships and bolster its commitment to exceptional guest experiences.
Launched during the recent press event held on November 26, 2024, this delightful non-alcoholic sparkling wine is crafted for those seeking flavorful options without the effects of alcohol. Known for its vibrant notes of fresh strawberries and other fruity elements, the No Alcohol Sparkling Rosé has made waves since its debut, selling over 17 million bottles worldwide since 2020, capturing the hearts of consumers both on land and at sea.
Sami Kohen, the Vice President of Food and Beverage at Princess Cruises, expressed enthusiasm about this partnership, stating, "At Princess Cruises, we are dedicated to creating exceptional experiences for every guest, and our collaboration with Kylie Minogue is a perfect example of how we are always adapting to meet their needs." Kohen noted the sparkling rosé’s contribution to the "Love Line Premium Liquors Collection" as providing not only refreshment but also sophistication.
Minogue's bubbly creation prides itself on offering the effervescent flavors of fresh berries and citrus, culminating in a crisp and delicate finish. It’s perfect for any occasion, reinforcing the idea of celebrating life's moments, whether grand or simple.
The sparkling rosé is carefully crafted from premium European grapes, blended uniquely with green tea sourced from the Yunnan province of China. This innovative fusion enhances the traditional flavors, resulting in what the company describes as a finely balanced beverage. Importantly, it does not contain any alcohol, boasting just 22 calories per 100 ml, making it a lighter alternative to conventional sparkling wines.
Minogue, known for her flair and passion for style, has made it her mission to offer luxurious drinking experiences. This partnership with Princess Cruises solidifies her status not only as a music icon but also as a significant figure in the beverage industry. The No Alcohol Sparkling Rosé joins other celebrity-endorsed selections within the Love Line Premium Liquors Collection, including options from Blake Lively, Matthew McConaughey, and Jason Aldean.
The inclusion of Minogue’s sparkling rosé is especially noteworthy as it reflects the growing trend of non-alcoholic options across various sectors, catering to the needs of those who are health-conscious or simply prefer to abstain from alcohol for personal reasons. The Love Line Premium Liquors Collection itself stands out, created to enrich the onboard experience for guests, offering them multiple exciting beverage choices.
Princess Cruises has established itself as the world's most recognized cruise brand, often affectionately referred to as "The Love Boat." It has continuously aimed to tailor experiences for travelers seeking luxurious excursions to prominent destinations. With its commitment to guest satisfaction, Princess is ensuring its offerings remain diverse and appealing to wider audiences.
This new sparkling rosé option is now available across all Princess ships, enhancing the global cruise line’s already extensive drink list. Princess Cruises encourages guests to inquire about the sparkling rosé and discover how it complements the cruise experience alongside delicious meals and memorable entertainment.
For additional information about this partnership, guests can visit Princess Cruises' official website or contact their travel advisors, making sure to stay updated on the latest additions to the cruise line’s beverage portfolio.
With this exciting new partnership, Princess Cruises and Kylie Minogue are set to turn celebratory moments at sea—whether at sunset on the deck, during formal dinners, or casual gatherings—into even more joyful, refreshing experiences for all passengers. The collaboration reinforces the cruise line’s dedication to enhancing Guest Experiences, ensuring everyone can celebrate life’s precious moments with style, whether or not they choose to imbibe.
Overall, Minogue's sparkling rosé is more than just another drink on the menu; it symbolizes the modern trends within the cruise industry, focusing on inclusivity and luxury, particularly for those opting for non-alcoholic beverages.