Krispy Kreme Doughnuts has announced its first-ever partnership with Pop-Tarts, kicking off the year with the Krispy Kreme x Pop-Tarts Crazy Good Doughnuts Collection. Starting today, January 6, and available for a limited time at participating shops, the doughnut chain introduces three new and exciting flavors: the Pop-Tarts® Frosted Strawberry Doughnut, Pop-Tarts® Frosted Chocolatey Fudge Doughnut, and Pop-Tarts® Frosted Brown Sugar Cinnamon Doughnut.
The Pop-Tarts Frosted Strawberry Doughnut features an unglazed shell filled with strawberry filling, dipped in shortbread icing, and topped with shortbread pieces, sugar sprinkles, and even finished off with a Frosted Strawberry Pop-Tarts Bites piece. Meanwhile, the Frosted Chocolatey Fudge variety combines the classic Original Glazed doughnut with chocolate icing, topped with brownie batter flavored buttercreme, crushed Frosted Chocolatey Fudge Pop-Tarts Bites, and white nonpareils for extra flair. Last but not least, the Frosted Brown Sugar Cinnamon Doughnut offers a delightful cinnamon sugar base, lavishly spread with brown sugar cinnamon cream cheese flavored buttercreme and completed with the iconic Frosted Cinnamon Roll Pop-Tarts Bites piece.
“Krispy Kreme and Pop-Tarts are coming together for the very first time – you know the result will be Crazy Good,” proclaimed Dave Skena, Krispy Kreme's Chief Growth Officer. This sentiment highlights the excitement surrounding the collaboration as customers gear up for these sweet new offerings.
Jessica Waller, general manager of Kellanova Away From Home, echoed the enthusiasm by stating, “Pop-Tarts aren't just for the toaster – they can infuse culinary creativity to delight consumers.” Waller praised Krispy Kreme for bringing this opportunity to life, merging iconic doughnuts and beloved Pop-Tarts flavors to create something truly special for fans.
This innovative collection is available not only at participating Krispy Kreme locations but also for pickup or delivery via the Krispy Kreme app and website. Customers can purchase these doughnuts individually or by the dozen, and they can even find the flavors packaged in six-packs at select retailers.
Retailers such as Publix, Walmart, and Racetrac gas stations will have the Krispy Kreme x Pop-Tarts Crazy Good Doughnuts available for consumers. The doughnuts are expected to be refreshed daily, catering to defined customer cravings.
Notably, the launch of this collection aligns with the beginning of the new year, capitalizing on January's potential for higher doughnut sales, especially when traditional New Year health resolutions might otherwise hinder indulgent treat purchases. Given this timing, Krispy Kreme has positioned these specialty items as premium offerings, which could help improve their margins compared to standard doughnuts.
This strategic collaboration between two hugely popular brands creates fresh excitement and invites the thrill of innovation to both their customer bases. Krispy Kreme has worked hard to combine delicious doughnut designs with the unique, sweet flavors of Pop-Tarts, leading to this exciting culinary experience.
Consumers are encouraged to engage with the new flavors by sharing their experiences on social media with the hashtag #KrispyKreme and tagging @krispykreme. For those eager to get their hands on these limited-time offerings, detailed information on availability and purchasing can be found by visiting Krispy Kreme's dedicated promotional sites.
This collaboration is not only about sweet treats but also about creating opportunities for greater customer engagement. Both Krispy Kreme and Pop-Tarts are banks on this culinary partnership to expand their audience and delight their loyal fans across the board.