Senga Kento, the popular member of the Japanese boy band Kis-My-Ft2, has recently become the center of attention with his skincare routine showcased on the TV show 'Honma Dekka!?' on January 29, 2025. The episode, hosted by renowned comedian Sanma Akashiya, explored the theme of 'zero-yen beauty and diet.' With the growing trend of men investing more time and money in their appearance, Kento's skincare revelations are particularly timely.
During the show, beauty critics and panelists discussed the increasing financial commitment both men and women are making toward beauty and wellness, noting estimates where women reportedly spend over 5,000 yen monthly and men around 3,000 yen. With such expenses on the rise, there's been a notable demand for low-cost methods to achieve beauty goals.
One of the standout moments of the episode was when Kento revealed his original facial massage technique, which he claims can make one's face appear 1.5 times smaller. His technique received high praise from bone structure correction critic Yoshizumi Yamaguchi, who exclaimed, 'That's absolutely correct!' Kento's commitment to beauty has roots tracing back to his childhood, as his mother worked within the beauty industry, which greatly influenced his passion for skincare.
Senga Kento disclosed on the program his investment of around 200,000 yen every month on skincare supplies—a significant commitment for anyone. Viewers were treated to images of his home, filled with various skincare products, illustrating just how seriously he takes his personal grooming.
Experts on the show provided more insights, such as beauty chemist Tetsuro Oike's unique claim: consuming tonkotsu ramen could actually benefit skin health due to its oil and steam, promoting moisture retention. The topic took another interesting turn when brain science expert Hiroshi Keunai suggested listening to time signals for ten minutes before eating might help curb overeatings. These insights blend quirky science with practical beauty advice, making for engaging television.
The combination of Kento's personal skincare routine and expert commentary paints a broader picture of changing attitudes toward men's grooming. With male beauty spending increasing significantly, the acceptance and normalization of these expenditures is modifying the narrative surrounding masculinity and vanity.
Kento's share on 'Honma Dekka!?' also indicates how much society's view on beauty is shifting, particularly as male stars publicly advocate for personal care and self-improvement through grooming practices. These efforts help demystify conventional masculinity, often viewed as incompatible with skincare and beauty investments.
Fans and viewers alike have been enthusiastic about Kento's revelations. His genuine passion for skincare not only resonates with established fans but also attracts potential new followers. The episode's insights could very well influence viewers to adopt similar routines, interested as they are in Kento's celebrated good looks.
Overall, 'Honma Dekka!?' successfully highlighted not just Kento's skincare prowess but also served as a platform for discussion around men's health and beauty. With conversations like these becoming increasingly common, it's evident there's a vibrant and growing movement embracing male skincare routines.