Actor Kento Hayashi has officially stepped up as the new promotional character for the Japanese Racing Association (JRA) for the year 2025. His announcement, made on December 25, 2023, during the launch event held in Tokyo, marks another exciting moment for the world of horse racing and its promotion.
Hayashi expressed immense joy at being chosen for this role, sharing, "I have many horse racing fans around me, and it has always been my father's dream for me to work with the JRA." It’s evident from his words how personal this opportunity is for him, not just as an actor, but as someone who shares the same passions as his family. The announcement came with special enthusiasm as he revealed, "Finally, it has been decided! I was really happy, and my father was overjoyed, too."
At the event, Hayashi, dressed sharply, took the stage and confidently announced, "2025, Kento Hayashi will be participating!" He was visibly excited about joining the reputable roster of JRA promotional characters, which includes actress Ai Miura, who is entering her fourth year as part of this initiative. The synergy they aim to create will likely resonate well with viewers who share their love for horse racing.
Reflecting on his plans for the campaign, Hayashi remarked, "Next year, I hope to captivate everyone with what I'm preparing; please look forward to it!" His enthusiasm was palpable, and he hinted at various activities and promotions he wishes to initiate alongside the JRA, which he hopes will engage broader audiences.
This year brings with it new dynamics and inspirations for the JRA's promotional efforts. The campaign is headlined by the catchy phrase, "Hello, Special Times," which Hayashi described as capturing the essence of what they aim to present to horse racing fans and newcomers alike.
Hayashi revealed touching anecdotes about his personal experiences with horse racing, such as the time six years ago when he attended the Kokura Kinen. He recalled how his father accompanied him and they even placed bets together. Hayashi humorously mentioned, "I was surprised to win the trifecta for the first time!" illustrating the deep connection and joyful memories horse racing has continued to forge within his family.
The excitement surrounding Hayashi's appointment isn't confined to his immediate circle; fans and the horse racing community are eager to witness how he will infuse his personality and creativity the upcoming year. He will work closely with seasoned JRA promotional figures like Mai Nagase and Kuranosuke Sasaki, which means the audience can anticipate exciting collaborative efforts and impactful promotional activities.
Hayashi's presence will likely bring fresh energy to the JRA campaign, which has seen successful outputs over the last few years. By connecting with fans through shared interests and new media, the efforts aim to make horse racing more accessible and appealing to younger demographics.
To the audience already familiar with the JRA, Hayashi's extensive passion for the sport, coupled with his acting prowess, presents the potential for invigorated engagement at the horse racing tracks and beyond. The upcoming campaign will not only spotlight the thrill of racing but will also strive to create memorable experiences for attendees, making each visit to the track special.
With the new visual concepts and exciting promotional activities yet to come, fans are encouraged to stay tuned as the JRA gears up for what promises to be a landmark year. The anticipation builds as Hayashi, alongside his colleagues, embarks on this new adventure, bringing fresh narratives to the storied world of horse racing.
Starting from December 28, fans can expect to see the new promotional advertisements airing nationwide, highlighting the team’s commitment to showcasing the joy and excitement of the sport they love. Hayashi's engagement with the community as the face of the JRA's 2025 campaign is set to captivate both seasoned enthusiasts and newcomers alike.
All in all, the 2025 JRA campaign is shaping up to be one of significance, amplifying horse racing's vibrancy and allure through the lens of Kento Hayashi's unique experiences. With the promise of thrilling festivities and shared moments, fans can eagerly look forward to what lies ahead for JRA and the exciting pathway they are charting together.
