The highly anticipated Super Bowl 2025 halftime show promises to be another iconic event, with hip-hop superstar Kendrick Lamar taking center stage. Scheduled to air live on February 9, 2025, from the Caesars Superdome in New Orleans, Lamar's performance is expected to start around 8 p.m. ET, following the initial quarters of the big game between the Kansas City Chiefs and the Philadelphia Eagles.
Currently riding high after winning five Grammy Awards—one of the music industry's most prestigious recognitions—Kendrick Lamar's presence at the Super Bowl couldn't be more timely. "Rap music is still the most impactful genre to date. And I’ll be there to remind the world why," Lamar stated confidently when he announced his headliner role on social media. (NFL.com) Such strong assertions showcase his commitment to not only entertain during the event but also to reinforce the cultural significance of hip-hop on one of the world's biggest platforms.
The NFL recognized Lamar's influence as one of the industry's pivotal figures, with Seth Dudowsky, NFL's head of music, stating, "Few artists have impacted music and culture as broadly as Kendrick Lamar. Time and time again, Kendrick has proven his ability to craft moments...that resonate and redefine..." (NFL.com) This acknowledgment highlights the depth of Lamar's artistry and the expectations surrounding his performance.
Halftime shows traditionally offer around 12 to 15 minutes of explosive entertainment. While precise timing often varies, especially depending on game dynamics and commercial breaks, the general consensus points to the performance commencing approximately 90 minutes after kickoff. For this event, the kickoff is slated for 6:30 p.m. ET, making it reasonable to expect the start time between 8 and 8:30 p.m. ET, as discussed by Cincinnati.com.
While Lamar's exact setlist remains under wraps, speculation is swirling about fan favorites like "Humble," "DNA," and his recent hit "Not Like Us," known for its intense lyrical jabs. The song gained immense popularity and streamed over 55 million times on various music platforms. Billboard has also reported SZA will join Lamar for the performance, potentially delivering their collaborative track "All the Stars." These selections could connect with his diverse audience, from long-time fans to new listeners captivated by this global stage.
Given the spectacle typically associated with Super Bowl halftime shows, excitement is mounting not just for the performances, but also for the high-budget advertisements. Each year, brands invest millions, often featuring beloved celebrities to capture viewers' attention. This edition sees appearances anticipated from personalities such as David Beckham, Ben Affleck, and Bad Bunny, promising to keep viewers engaged during commercial breaks.
On the broadcasting front, viewers can tune in via Fox, with Spanish coverage available on Fox Deportes and Telemundo. Various streaming platforms, including DirecTV Stream and Hulu + Live TV, will also be broadcasting the event. A free streaming option is available through Fox’s Tubi platform.
With all eyes on New Orleans, the Super Bowl 2025 halftime show is set to continue the longstanding tradition of combining sports and sensational entertainment. Whether Kendrick Lamar’s performance will echo his past show-stopping guest appearances, and what surprises may await, is part of the anticipation leading to the event.
Super Bowl LIX is on course to be not only one of the biggest games this year but also promises to celebrate the cultural impact of hip-hop through Lamar’s performance. Fans are eager to see if he brings fresh material to the Baltimore crowd or sticks to the classics students of hip-hop expect and adore.
Regardless of what happens, it's clear the excitement surrounding this show will build as the date approaches, ensuring Lamar's performance will be watched closely not just for its entertainment value, but for its cultural significance as well.