Kendall Jenner has kicked off the new year with the launch of her activewear collection for Adanola, presenting herself not only as one of fashion's reigning figures but also as an influencer within the athleisure market. The new collection, which launched on January 8, features styles inspired by the nostalgic aesthetics of 80s and 90s sports fashion, reflecting Jenner's chic and sporty sensibility.
The campaign, shot by photographer Sean Thomas in Los Angeles, is characterized by its vibrant, figure-hugging designs including sports bras, leggings, crop tops, and bodysuits. Jenner was seen sporting these pieces along with accessories like baseball caps, headbands, and oversized pullovers, showcasing versatile ensembles suitable for any busy schedule.
One standout look was Jenner modeling a royal blue matching set, comprising fitted leggings and sports bras layered under chic tops. This was complemented by tall white socks from Adanola and stylish gray and white sneakers. Another noteworthy ensemble included her taking cues from Princess Diana, featuring a quarter-zip pullover and maroon-biker shorts, embodying both nostalgia and modern flair.
Jenner's fitness and fashion approach culminated beautifully with the espresso-colored biker shorts, navy blue track pants, and sculpted workout sets, all cushioned with cozy fleece jackets and minimal makeup. The collection, which offers pieces priced between $38 and $130, showcases what activewear can be—strikingly fashionable yet practical for everyday activities.
"I had so much fun shooting the new Adanola campaign. Collabor collaborating with such a talented team of creatives was inspiring, and the comfort and quality of the new collection made the experience truly exceptional," said Jenner, expressing her enthusiasm for the project.
Hyrum Cook, founder of Adanola, also conveyed his excitement about the collaboration, stating, "Kendall embodies the modern Adanola woman—effortlessly stylish, adaptable, and always on the go." This essence is evident throughout the campaign and the designs themselves.
The activewear sector has seen numerous celebrities endorsing it, yet Jenner's ability to channel both practicality and luxury sets this campaign apart. Other celebrities, including Kaia Gerber and Rosie Huntington-Whiteley, have previously showcased Adanola's attire, adding to its reputation as one of the go-to brands for fashionable activewear.
The significance of Jenner's influence goes beyond style; it's about reshaping perceptions around athleisure. With her collection, she draws attention not only to the aesthetic appeal of activewear but also its comfort and functionality, reshaping how consumers view gym wear.
Shoppers are already eager for pieces from the collection, with standout items like the navy Ultimate Leggings, known for their buttery-soft feel and snug fit, garnering over 9,000 five-star reviews. These leggings are often revered as among the best available, perfect for anyone who values comfort during workouts.
Whether lounging at home, running errands, or hitting the gym, Kendall Jenner's Adanola collection promises to deliver on versatility without compromising on style. With her rooted connection to modern fashion and sportswear, this campaign serves as yet another step forward for both her brand and the activewear industry.
Adanola’s latest collection is now available on the brand's website, appealing to those who not only want to look good but feel good, too. It's clear from Jenner's campaign and the designs presented within it, this activewear push is more than just clothing; it’s about embracing and promoting lifestyle and well-being.