In a significant shift for the Phoenix Suns, James Jones has stepped down from his role as general manager, transitioning to a senior advisory position following a tumultuous season that saw the team miss the playoffs for the first time in five years. The Suns, a franchise with a 57-year history still in pursuit of its first NBA championship, are now under the guidance of Brian Gregory, who was introduced as the new general manager during a press conference on May 6, 2025.
Jones, who once brought the Suns within two victories of a championship in 2021, leaves behind a mixed legacy. His tenure included pivotal decisions such as drafting Mikal Bridges, securing Chris Paul in a trade that revitalized the team, and hiring Monty Williams, who led the Suns to their first NBA Finals appearance since 1993. However, his time was also marked by critical missteps, notably the decision to pass on Tyrese Haliburton in the 2020 draft, a choice that is now haunting the franchise as they struggle to find their footing.
Under Jones's leadership, the Suns experienced a rollercoaster ride, ascending to the top of the Western Conference only to plummet back down, culminating in a disappointing 36-46 record last season. Following their playoff exit at the hands of the Minnesota Timberwolves, the Suns opted for a change in leadership, believing that fresh eyes would help steer the franchise back on course.
Gregory, 58, brings over 30 years of basketball experience to the role. He previously served as the vice president of player programming and has a history with Suns owner Mat Ishbia, dating back to their time at Michigan State. During the press conference, Gregory emphasized the importance of accountability, stating, "I understand that to the fans and to you guys, I'm gonna be held accountable to executing this vision. I'm gonna be held accountable to the success of this team. I completely understand that. I don't shy away from that either."
One of Gregory's immediate tasks will be to find the Suns' next head coach after the firing of Mike Budenholzer, marking the third coaching change in as many seasons. Gregory acknowledged the significance of James Jones’s input in this process, noting, "I think we’re fortunate to have James stay in that senior advisory role. He’s gonna lean in and help with the Player 15 Group with the Suns and with Mercury. Again, I think our relationship will only continue to grow on the professional and on the personal level because he’s a heck of a guy, and I’m looking forward to that."
Jones's influence will also extend to the search for a new head coach, with both he and star guard Devin Booker being identified as crucial voices in the decision-making process. Gregory and Jones plan to interview at least 14 to 15 candidates to find the right leader for the franchise.
Despite the challenges faced, it’s important to recognize the successes Jones achieved during his seven-year tenure. He was instrumental in the Suns’ turnaround, securing key players and building a roster capable of competing at the highest level. His ability to convince the notoriously frugal owner Robert Sarver to invest in Monty Williams, a proven head coach, was a pivotal moment in the franchise's recent history.
However, the Suns' recent history has been marred by disappointment. The team, which was once a championship contender, is now viewed as an NBA punchline. The high-profile trio of Booker, Kevin Durant, and Bradley Beal has failed to live up to expectations, and their combined salaries account for approximately $150 million of the team's payroll, contributing to a precarious financial situation as they navigate the league's tax structure.
In the wake of Jones's departure, the Suns are faced with the daunting task of re-establishing their identity in the league. The upcoming offseason will be critical, as Gregory will not only look for a new head coach but also consider potential trades, including the possibility of moving Kevin Durant—a move that Jones contemplated but ultimately decided against.
As the Suns embark on this new chapter, the decisions made by Gregory and his team will be closely scrutinized by fans and analysts alike. The franchise is at a crossroads, and the path they choose could determine whether they reclaim their status as a competitive force in the NBA or continue to struggle in the shadows of their former glory.
In summary, James Jones’s legacy with the Suns is one of both triumph and tribulation. While he brought the team to the brink of a championship, the subsequent decline has led to his exit and the ushering in of a new era under Brian Gregory. The Suns' future remains uncertain, but with the right leadership and decisions, they could once again find themselves in contention for the ultimate prize.
