On March 24, 2025, the Spanish luxury brand Loewe officially announced the appointment of Jack McCollough and Lazaro Hernandez as its new co-Creative Directors. This news comes just over a month after the pair left Proenza Schouler, the iconic American brand they co-founded 23 years ago. They will take on this significant role following the departure of Jonathan Anderson, who has been at the helm of Loewe since 2013. McCollough and Hernandez's appointment is anticipated to mark a new chapter for the renowned luxury house.
In their official statement, McCollough and Hernandez expressed their excitement about joining Loewe. They stated, “We are incredibly honored to join Loewe, a House whose values and mission align closely with our own. We look forward to working alongside its extraordinary teams and artisans, whose talent—under the exceptional creative direction of Jonathan Anderson—has shaped Loewe into the cultural force it is today.”
The duo's illustrious career began shortly after they graduated from Parsons School of Design, where their senior thesis collection was immediately picked up by Barneys New York. Over the years, they have dressed numerous celebrities, including Miley Cyrus and Natalie Portman, and received multiple accolades, including five CFDA Awards. Their influence extended beyond high fashion with collaborations featuring brands like Target, J Brand, and Sorel, as well as launching the Proenza Schouler White Label (PSWL) in 2017 to cater to a more casual consumer base.
McCollough and Hernandez have built Proenza Schouler into a favorite among womenswear enthusiasts, particularly known for their PS1 bags that became a staple among fashion lovers. Their successful tenure culminated in the duo reacquiring the Proenza Schouler brand in 2018 from its investors.
This transition to Loewe is noteworthy for several reasons. Firstly, it signals a continuing trend of American designers leading prominent European fashion houses. McCollough and Hernandez's appointment takes place at a time of significant creative energy at Loewe, a brand recently spotlighted for its collaboration with filmmaker Luca Guadagnino on the costumes for the movie “Queer.”
Additionally, Loewe counts an impressive list of celebrity patrons including Ayo Edebiri, Greta Lee, Taylor Russell, Jamie Dornan, and Daniel Craig. Their unique styles and influence suggest that the brand is poised for continued relevance in the fashion world.
Fashion CEO Sidney Toledano shared his enthusiasm for the new appointments, remarking, “I have long admired Jack and Lazaro’s work at Proenza Schouler. Their eclectic creativity and dedication to craft make them a natural choice to build the next chapter for Loewe.” This sentiment reflects the strong belief within the fashion industry that McCollough and Hernandez can elevate Loewe’s creative output to new heights.
The timing of this announcement is critical, especially given the ongoing conversation about Jonathan Anderson’s next move. Insiders speculate that he may be a frontrunner for a top role at Dior, following his departure from Loewe, although no official confirmation has been made about his future plans.
The appointment of McCollough and Hernandez is met with optimism, both for their future at Loewe and the legacy they leave behind at Proenza Schouler. Their new role presents an opportunity not only to influence the design of womenswear, menswear, leather goods, and accessories but also to expand the brand’s impact globally.
As they prepare to dive into their responsibilities starting April 7, 2025, McCollough and Hernandez will be relocating from New York to Paris—where Loewe’s creative offices are based—with regular trips to Madrid to connect with the brand’s roots and archival history. In their inaugural months, they will focus on immersing themselves in Loewe’s artisan craft, which is a cornerstone of the house’s identity.
While Jonathan Anderson will be sorely missed for his innovative contributions that shaped Loewe into a cultural mainstay, the arrival of McCollough and Hernandez heralds a dynamic future. With their vision and expertise, they possess the tools necessary to create a unique identity that respects the brand’s cues while charting bold new directions.
In conclusion, this pivotal moment not only reshapes the leadership of Loewe but also fosters anticipation across the fashion community about the next chapter for both the luxury brand and its outgoing creative director.
