In a nostalgic twist that has captured the hearts of fans, former Nogizaka46 member Ito Marika has made a splash with her appearance in McDonald's official X (formerly Twitter) campaign titled 'Nagetto'15'. Released on April 23, 2025, the video has quickly become a talking point across social media platforms.
'Nagetto'15' serves as a self-homage to Ito's personal promotional video 'Marikka 17', which was featured on the bonus DVD of Nogizaka46's fifth single, 'Kimi no Na wa Kibou'. The reunion of the original production staff for this project has added a layer of authenticity and nostalgia, with McDonald's official X expressing gratitude to the team, stating, 'Thank you very much!'.
In this latest video, Ito Marika transitions from her role as a student in 'Marikka 17', where she donned a school uniform, to a more mature portrayal in 'Nagetto'15', wearing a teacher-like outfit complete with headphones. She brings her signature charm to the screen, performing playful renditions of lyrics such as 'I put too much dipping sauce' and 'I don't mind eating too much', all while showcasing her cute dance moves.
The response from fans has been overwhelmingly positive, with many taking to social media to express their excitement about the revival of 'Marikka 17', a track that holds a special place in the hearts of many. Comments flooded in with sentiments like, 'Why did it suddenly come out?', and 'Are you a student at the time and now a teacher? I'm so emo,' reflecting the emotional connection fans feel towards Ito's journey.
One fan remarked, 'I'm so happy that I can hear Marikka 17 in the Reiwa era!', highlighting the joy that comes with revisiting beloved memories. Another added, 'I can't thank you enough,' emphasizing the gratitude fans feel towards both Ito and McDonald's for this delightful surprise. Some even marveled at the impact of the fast-food giant, saying, 'Mac is a great company', showcasing how the collaboration has resonated well beyond just the video.
This creative project not only revives nostalgia but also bridges the gap between Ito’s past as a member of a popular idol group and her current role as a beloved public figure. It demonstrates how brands like McDonald's can leverage cultural icons to create engaging content that resonates with audiences on a personal level.
As the video continues to gain traction online, it is clear that Ito Marika's charm and the nostalgic elements of 'Nagetto'15' have struck a chord with many, proving that sometimes, a little bit of nostalgia can go a long way in capturing the hearts of fans.
