In a significant move within India's paper and pulp industry, ITC Limited has announced the acquisition of Century Pulp and Paper, a subsidiary of Aditya Birla Real Estate, for ₹3,500 crore. This acquisition, finalized on April 1, 2025, is expected to bolster ITC's paperboards and specialty papers business by adding 4.8 lakh metric tonnes per annum to its production capacity. The announcement was made in an exchange filing by ITC, highlighting the strategic importance of this deal.
Century Pulp and Paper, based in Lalkuan, Uttarakhand, has established itself as a key player in the paper industry. The acquisition will include not only the manufacturing unit but also all associated assets, liabilities, contracts, and employees, effectively transferring the entire operation to ITC on a slump sale basis.
As per ITC, this acquisition comes at a time when the demand for papers and paperboards in India is growing at an impressive rate of 6% to 7% annually. Industries such as fast-moving consumer goods (FMCG), food services, pharmaceuticals, education, and quick-service restaurants are identified as key growth drivers for this sector. B Sumant, Executive Director of ITC, emphasized the strategic fit of Century Pulp and Paper within ITC’s existing operations, stating, "The acquisition will strengthen the market standing of ITC’s Paperboards and Specialty Papers Business and engender new opportunities in the domestic and international markets."
ITC's move to acquire Century Pulp and Paper is part of a broader strategy to enhance its capacity and market presence in the face of increasing competition, particularly from Chinese and Indonesian suppliers. The company aims to expand its operations at a new location due to the saturation of existing facilities. The transaction is expected to close in approximately six months, pending regulatory approvals from the Competition Commission of India and the Ministry of Environment.
The acquisition is not only a strategic enhancement for ITC but also indicative of the overall growth trajectory of the Indian paper and pulp industry. With a growing economy and rising household wealth, the demand for paper products continues to surge. ITC's stock reacted positively to the announcement, rising by 0.67% to ₹412.5 per share on the National Stock Exchange shortly after the news broke.
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As these developments unfold, they underscore the competitive landscape of various sectors in India, particularly in the context of acquisitions and strategic expansions. The ITC-Century Pulp and Paper deal stands out as a pivotal moment that could reshape the paper industry, enhancing ITC's capabilities while addressing the growing demand for paper products in the country.