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Technology
16 April 2025

Instagram's Friends Map Feature Sparks Privacy Concerns

The new location-sharing tool raises alarms over user safety and consent issues.

Instagram has recently rolled out a new feature known as the "Friends Map," allowing users to share their real-time location with followers. While the intention behind this update is to foster connections among friends, it has sparked significant concerns regarding privacy and security.

The "Friends Map" feature, which is currently being implemented gradually in select Latin American countries, enables users to view the locations of those they mutually follow on an interactive map within the app's direct messages section. According to Instagram, this feature is designed to help friends connect when they are nearby, allowing for spontaneous meet-ups.

However, many users have raised alarms about the implications of such a feature. Critics point out that sharing real-time location can facilitate harassment or unwanted tracking. For instance, individuals with malicious intent could exploit this information to stalk others or plan criminal activities, such as burglaries when users indicate they are away from home.

Experts emphasize that while Instagram claims the feature is optional and requires user consent, there are serious concerns about how this consent is obtained. Users have reported that the app did not sufficiently notify them before activating the location-sharing feature, leading to frustration and confusion. One user expressed their unease on social media, stating, "The new update shows the location in real time. Be careful with that and deactivate it; it seems very dangerous."

Additionally, the automatic activation of location sharing has raised eyebrows, especially in regions with high rates of crime and insecurity, such as Mexico, where users question the wisdom of implementing such a feature. Many are left wondering why a tracking function was introduced in a country grappling with issues of safety and personal security.

To address these concerns, experts recommend that users disable the "Friends Map" feature to protect their privacy. To do this, users can navigate to their device's settings, select Privacy and Security, then Location Services, find Instagram, and choose "Never" to stop sharing their location altogether. Alternatively, users can disable location sharing within the app by accessing the map feature and selecting "Invisible Mode," which allows them to hide their location for a specified period.

Despite these precautions, the concern remains that even if a user disables their own location sharing, they can still see the locations of others who have not opted out. This creates a paradox where privacy is compromised even when individuals take steps to protect themselves.

In addition to the real-time location sharing, the "Friends Map" feature allows users to view places tagged in posts or stories by their contacts, provided those contacts have chosen to share that information. Users can control who sees their location, opting to share it with all mutual followers, just their "Best Friends" list, or a custom selection.

For those who wish to share their location in direct messages, the app also includes a feature that allows users to send their location to specific friends. By starting a chat, selecting the '+' icon, and choosing "Location," users can share their exact whereabouts along with a map showing the time remaining for that visibility, which can last up to one hour.

The introduction of the "Friends Map" has undoubtedly stirred a complex conversation about privacy in the digital age. As social media platforms continue to evolve, the balance between connectivity and personal safety becomes increasingly crucial. Users are urged to remain vigilant and informed about the features they engage with, understanding the potential risks involved.

In summary, while Instagram's new "Friends Map" feature aims to enhance social interaction, it raises significant security and privacy concerns. Users should be proactive in managing their location settings and remain aware of the implications of sharing their whereabouts in real time. As the platform navigates these challenges, it remains to be seen how it will address user concerns and ensure a safe environment for its community.