India’s PC market showcased impressive growth, with shipments increasing by 7.1% year-over-year to reach 3.39 million units during the second quarter of 2024.
All three categories – desktops, notebooks, and workstations – recorded gains, growing by 5.9%, 7.4%, and 12.4%, respectively, according to data from International Data Corporation (IDC).
This growth can be attributed to rising consumer demand, particularly noticeable across both online and offline sales channels.
Specifically, the e-commerce segment saw remarkable growth, soaring by 22.4% from the previous year.
The increase was significantly driven by demand from small and medium-sized businesses (SMBs) and large enterprises.
HP managed to maintain its top position, capturing 33.5% of the commercial market and 29.7% of the consumer segment.
Leading the notebook category, HP seized 34.4% of the market, supported by strong consumer demand and key enterprise orders.
Lenovo and Dell followed HP, securing the second and third positions respectively, with Lenovo gaining 17.5% market share and Dell at 14.8%.
Interestingly, Lenovo emerged stronger within the SMB sector, experiencing significant growth at 16.5% year-over-year, whereas Dell mainly saw growth within the consumer segment.
Despite recording gains, Dell lost 0.5% market share compared to Q2 2023.
Alongside these trends, IDC noted shifting consumer preferences as individuals increasingly sought reliable PCs for remote work and online education.
This demand for versatile computing solutions signifies the growing reliance on technology among Indian consumers.
Market analysts predict this upward trend may continue as India’s economy rebounds and more consumers return to brick-and-mortar retailers.
Notably, the commercial sector expanded modestly by 3.5%, mostly driven by need from various business segments.
With the increase seen across multiple channels, tech giants are responding with diverse offerings to meet varied consumer needs.
Overall, the PC market’s resilience highlights the importance of maintaining adaptive supply chains and strategies to cater to the rapidly changing demands of the Indian populace.
HP’s sustained leadership reflects its strong brand loyalty and commitment to innovation, placing it at the forefront of this growing market.
Experts recommend continuous investment in research to keep pace with tech advancements, ensuring consumers are equipped with the latest devices.
Market stakeholders remain optimistic, predicting the sector will evolve even more as technology develops and new consumer habits emerge.
Such growth not only benefits manufacturers but also contributes positively to India’s broader economic recovery.
By capitalizing on rising demand, companies are poised to expand their market reach, paving the way for innovations like artificial intelligence integrated systems.
The coming quarters are expected to reveal how these manufacturers can leverage advancements to gain competitive advantages.
The expansion of the Indian PC market aligns with global trends but is uniquely shaped by local consumer behavior and economic conditions.
Looking forward, industry experts are watching closely how brands adapt to not only meet but also anticipate consumer needs.
This growth encourages stakeholders to focus on consumer engagement and innovative marketing strategies to capture new audiences.
Building strong relationships with customers will be key as companies strive to retain their foothold amid competition.
Continued investments by key players will likely spur technological innovations and heighten competitive dynamics.
HP, Lenovo, and Dell are all expected to refine their strategies to align with consumer trends and preferences moving forward.
With the tech market's rapid pace, staying relevant will require brands to evolve alongside their consumers' shifting desires.
