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09 October 2024

China Takes Aim At EU Brandy With New Tariffs

Trade tensions escalate as China reacts to EU tariffs on electric vehicles

Recently, China announced the imposition of significant tariffs on European brandy imports, introducing provisional tariffs ranging from 30.6% to 39%. This move was considered by many as part of the country's response to the European Union's approval of tariffs on Chinese electric vehicles (EVs) just days prior. The announcement reflects the heightened tensions between Beijing and Brussels, underscoring the challenges gripping international trade relations.

The tariffs on brandy will become effective from October 11, 2024, marking a significant pivot from China's earlier stance, where it had stated it wouldn't impose such duties even after identifying evidence of dumping. The abrupt change has sent ripples through the markets, causing shares of European companies involved, including respected brands such as Rémy Cointreau and LVMH, to take noticeable hits. For example, LVMH, known for its Hennessy brandy, saw its shares decline by 6.8% upon the announcement.

This tit-for-tat dynamic erupted following the European Parliament’s approval to tax Chinese-made electric vehicles aimed at leveling the playing field for European manufacturers. The decision to impose tariffs on EVs divided member states, leading to concerns about how this could impact both economy and consumer prices. A significant aspect to note is, even as European leaders explore protective measures for local industries, the potential for backlash looms large.

With backgrounds intertwined with past diplomatic efforts, French President Emmanuel Macron's gift of Louis XIII Cognac to Chinese President Xi Jinping earlier this year now appears more symbolic than strategic. Macron was attempting to establish goodwill amid the rising scrutiny over European imports from China. This recent development has raised eyebrows, particularly since just months ago, discussions on avoiding tariffs were plausible.

Ursula von der Leyen, President of the European Commission, reinforced the EU's commitment to maintaining its trade policies, allowing Chinese goods to be sold within the bloc but firmly opposing practices like state subsidies aimed at undercutting local manufacturers. The upcoming months are indicative of larger power plays, as both nations navigate the intricacies of maintaining productive relations without compromising their own economies.

Meanwhile, industry insiders are expressing concern over the impact of these tariffs on local businesses and consumers. The specter of rising costs is particularly troublesome for those in the food and beverage sector, as well as the automotive industry. If China's proposed duties on imported petrol cars come to fruition, as hinted during recent discussions, this could trigger yet another round of retaliation from the EU and complicate recovery efforts post-pandemic.

Adding another layer, the broader backdrop involves the current political climate, especially concerning the United States. China's trade relations with Washington have been fraught since 2018 when economic tensions surged under the former Trump administration. With the looming potential of another Trump presidency coming on the horizon, as stated by many analysts and insiders, observers are curious about how this would influence U.S.-China relations. China has recently urged the U.S. to lift sanctions on Chinese companies, signaling its desire for more open trade channels.

The recent tariff announcements came as Chinese policymakers are grappling with significant pressure domestically to fulfill growth targets for 2024. Following internal discussions, China had announced interest rate cuts and pledged substantial funding to support its stock market. Still, the reluctance to roll out more stimulus reflects the tightrope policymakers are walking amid external pressures.

The EU's immediate response to China's tariff imposition has been straightforward: Brussels signaled its intention to challenge Beijing’s measures at the World Trade Organization (WTO). European officials have classified these tariffs as unfounded, framing their efforts as necessary to protect local industries from potential trade abuses.

Trade experts characterize this conflict as part of the broader narrative of protectionism reemerging globally, where nations increasingly prioritize local industries against foreign competition. This trend highlights concerns about economic nationalism and the ramifications it has for international relations.

While negotiators on both sides continue to engage, the expected implementation of permanent EU tariffs on Chinese electric vehicles later this November suggests the likelihood of heightened tensions persisting for the foreseeable future. Each side appears entrenched, with fears lurking behind closed doors about the potential long-term fallout from this friction.

The dynamics between China and the EU represent not just commercial conflicts, but broader geopolitical standoffs reflective of changing attitudes toward global trade. The stakes are high - with some arguing the fates of billions of dollars and countless jobs are on the line as they watch how this trade struggle between two economic superpowers evolves.

Looking forward, many are left to wonder if this feud will escalate or if both sides can eventually find common ground amid the economic turbulence pervading today's world?

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