The 2025 Head in the Clouds Music & Arts Festival is set to bring excitement to Pasadena, California, as 88rising proudly announces its star-studded lineup for this eagerly anticipated event. Scheduled for May 31 and June 1, the festival returns to Brookside at The Rose Bowl after initially facing uncertainty due to surrounding wildfires. Festivities will kick off with top artists from Asian descent, including K-pop phenomenon G-Dragon, who will be delivering his exclusive North American festival performance, and the legendary girl group 2NE1.
This year’s lineup promises to be the biggest yet, showcasing not only established stars but also rising talents throughout the two-day event. Fans can look forward to mesmerizing performances by Dean, DPR Ian, and 88rising mainstay Rich Brian. Known for their innovative and engaging acts, the festival will also feature electronic music DJ Porter Robinson. Adding to the excitement is the highly anticipated reunion of the Chinese rap group Higher Brothers, alongside an intriguingly mysterious set billed as The Magic Show?!?, which is expected to connect to one of their smash-hit albums.
Aside from the electrifying music acts, attendees can relish diverse culinary offerings curated by Mama’s Nightmarket, featuring Asian food vendors from around the diaspora. From traditional delicacies to contemporary twists, food enthusiasts will have plenty to savor between performances. A premium experience awaits those opting for the 1999 Club package, priced at $800, offering exclusive amenities such as private stage viewing, indoor lounge accommodations, and curated food and beverage experiences.
Tickets for the two-day festival will be available starting at $300 for general admission and $450 for VIP passes. All ticket sales will commence at 11 AM PT on February 7, and interested participants are encouraged to act quickly to secure their spots for this amazing event. The demand is expected to be high, especially considering the involvement of some of the biggest names in music within the Asian community.
88rising, the powerhouse label behind the festival, has made monumental strides over the past decade, significantly eleving Asian and Asian-American artists to the forefront of the U.S. music scene. With chart-topping stars like Joji and Jackson Wang, 88rising has transformed the cultural narrative, offering new opportunities for artists to shine on both domestic and global stages. The label’s commitment to diversity and representation is reflected throughout the festival’s lineup.
Beyond showcasing talented artists, the festival has also expressed its commitment to the community. Partnering with the Rose Bowl Operating Company, 88rising and Goldenvoice will contribute $250,000 to the Eaton Fire Relief & Recovery Fund. This fund provides invaluable support to local nonprofit organizations aiding those impacted by recent wildfires surrounding the event venue.
With the buzz surrounding the festival, everyone is eager to see what surprises 88rising has planned for their 10th-anniversary celebration. They have promised attendees memorable moments and unforgettable experiences, making this weekend one of the most anticipated events of the summer. The festival’s unique blend of cultural celebration, music, and community spirit aligns with 88rising’s mission of reinforcing the importance of representation and connection within the industry.
Fans and newcomers alike can expect everything from energetic K-pop performances to introspective solo acts, enveloped by the vibrant atmosphere of the festival setting. Known for delivering not just music but also meaningful interactions and connections, Head in the Clouds is more than just a festival; it’s a celebration of the Asian and Asian-American cultural experience.
Mark your calendars for May 31 and June 1, 2025, and prepare for a weekend of powerful performances, enriching moments, and delightful food experiences. The 2025 Head in the Clouds Music & Arts Festival is poised to be another landmark occasion, continuing the legacy of celebrating the immense talents of Asian artists and fostering community spirit.