Harrison Retail, known for its prowess in retail display point of sale (PoS) solutions, is making waves with its recent rebranding and ambitious expansion plans. The transformation reflects the company's impressive growth streak, highlighted by partnerships with notable retailers such as Morrisons and B&Q.
The modernized brand features a new logo symbolizing ingenuity and innovation, showcasing the angular shapes inspired by their PoS systems. According to the company's press release, the design cleverly incorporates negative space to depict an 'open door' concept.
Marking sincerity and sophistication, dark blue serves as Harrison Retail's core color, complemented by deep yellow to convey confidence and creativity. Jacqui Brown, Marketing Director, expressed excitement about the changes, stating, "We are thrilled to present our new brand identity and website, which reflect our product range, problem-solving approach, and commitment to customer relationships."
Central to the new branding strategy is the tagline 'Driven by detail'. Brown elaborated, "Our market knowledge is unrivaled. We focus on being inventive, delivering client ROI, and partnering closely at every project stage."
Harrison Retail has revealed plans to expand its geographical reach, dipping its toes in markets like Scandinavia, Finland, North America, and Australia. Rolf Whiteman, Sales Director, noted, "It's the ideal time for expansion, as we aim to introduce innovative solutions addressing sustainability and anti-theft challenges.”
Harrison's dedication to improving retail solutions is evident, as it promises to keep customer relations at the forefront of its expansion efforts. Brown remarked, "This is not just growth, but also modernization—demonstrations of our commitment to leading retail PoS advancements."
Meanwhile, the 2024 RTIH Innovation Awards are inviting entries, with Point of Sale solutions taking center stage this year. Sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, the awards aim to spotlight global tech innovation within the fast-paced omnichannel retail environment.
Interested participants can enter for free across various categories, with the deadline set for October 25. Key dates include the shortlist announcement on October 29, followed by judging days from October 30 to November 6, culminating with the award ceremony on November 21 at RIBA's Portland Place HQ in London.
Alongside Harrison Retail's rebrand, OSF Digital took the spotlight by enabling Superdry’s global e-commerce platform launch, starting with operations in Ireland. This move signifies Superdry's ambition to expand its online presence, aligning with industry trends stressing the need for optimized digital solutions.
Following suit with its efforts to adapt, Amazon Fresh recently revamped its Aldgate store. The store now boasts updated payment options and overall design improvements, reaffirming its commitment to enhancing customer experience through technological integration.
On the fashion front, Shein has collaborated with reality star Jess Vestal and her daughter Autumn on new back-to-school attire—a strategic move to engage with their youthful customer base. Aligning with current trends, such partnerships allow brands to tap directly vào consumer culture.
Other recent developments include Ticombo's collaboration with Mangopay, prepping to introduce new payment services for international ticket sales. This is part of retail's constant evolution aimed at maximizing convenience for consumers.
Highlighting the innovative strategies employed by retailers, Reward, specializing in loyalty programs, announced the hiring of FinTech veteran Yekaterina Gusin as CFO. Her expertise is expected to drive the company's dynamic growth and strengthen its data-driven approaches.
Simultaneously, JD Sports Israel introduced new digital kiosks, enhancing the shopping experience with cutting-edge technology. This reflects retailers' determination to keep pace with the rapid digital evolution reshaping consumer expectations.
From renovations to strategic partnerships, retailers are actively seeking technological solutions to optimize their operations. The wave of retail tech advancements underscores how companies prioritize adaptability and customer engagement.
Harrison Retail's initiative showcases what’s possible amid significant industry shifts. With the firm positioning itself for geographical expansion, it encourages optimism for retail trends emphasizing innovation and collaboration.
The ever-evolving retail market presents both challenges and opportunities as companies pivot to meet consumer demands. It looks like partnerships are the key to sustaining growth and retaining customer loyalty.
These developments serve as reminders of how brands continuously adapt strategies centered around technological innovation to capture attention and drive sales. Keeping customers' needs at the heart of these strategies is more important than ever.
It appears the retail space is brimming with bold moves and fresh ideas, setting the stage for what’s anticipated to be another transformative year. The intersection of technology and retail seems to be paving new paths for engagement and engagement solutions.
