Hailey Bieber, renowned model and beauty mogul, is set to redefine the lip makeup game with the launch of her latest product, the Peptide Lip Shape, coming January 30. This innovative lip contour stick combines the best features of both lip liners and contouring products, yielding fuller, plumper lips with ease.
The Peptide Lip Shape is not your traditional lip liner; it's described by Bieber as more of a contouring tool for the lips. With inspiration from her own beauty evolution and professional makeup techniques, she has crafted this product to offer users the ability to create the ideal contoured lip look without the need for precision.
“I wanted to bring the concept of facial contour directly to the mouth,” Bieber articulates. The product boasts 11 shades named after gym movements to reinforce the idea of shaping and sculpting lips. From neutral tones to more vibrant options, there’s something for everyone. Retailing at $24, this product aims to be accessible and appealing to many beauty enthusiasts.
Part of Bieber's larger vision for rhode is to promote ease and simplicity. With busy lifestyles, like hers—she's not only launching beauty products but also balancing motherhood—she wanted to create something straightforward. The chunky, rounded tip of the Peptide Lip Shape is perfect for quick application, allowing users to simply glide it across their lip contours without concern for achieving the perfect line.
The accessory feature of the product is its built-in silicone smudger, perfect for blurring mistakes, which supports Bieber’s philosophy of emphasizing the natural shape of the lips. “I really define my Cupid's Bow because it's the biggest part of my lips,” she shares. This technique highlights the natural lip structure rather than altering it drastically.
Throughout the promotional phases, Bieber has collaborated with notable figures such as Tate McRae, Yoon Bae, Anyier Anei, and Mahi Kabra, creating buzz on social platforms and engaging potential customers through relatable content. With the rise of TikTok as a platform for beauty trends, the initial teasers have already sparked excitement, prompting followers to question whether this release will fly off the shelves as quickly as her previous drops.
For those unsure of how to best utilize the Peptide Lip Shape, Bieber shares her personal tips, building confidence among her consumer base. She stresses the importance of using products to complement one's natural beauty, stating, “Your lips but (better), that's really like my whole vibe.” This mantra encourages exploration and creativity when applying the product.
All these elements accumulate to paint the Peptide Lip Shape not just as another beauty item, but as part of the accessibility movement within the beauty industry, which is striving for inclusivity and flexibility for all users. Given the current trends favoring minimal, natural looks, this product aligns perfectly with what consumers are seeking—something easy to use for showcase-type results.
Before the official launch, eager fans can sign up for updates on the Rhode website, ensuring they are first to access this much-anticipated product. Come January 30, the Peptide Lip Shape is poised to hit the beauty market with flair and distinction, following the successful pattern of Rhode's previous launches.