GU, the popular apparel brand, is set to launch a special collection in collaboration with the beloved franchise Pokémon on April 25, 2025. This exciting collection will be available at GU stores and online, featuring an array of clothing and accessories designed with pixel art representations of iconic Pokémon characters.
The collection's themes, "Encounters with Pokémon" and "Adventure," are perfectly suited for the early summer leisure season. It showcases a variety of items for both men and children, making it an ideal choice for fans eager to celebrate their favorite Pokémon.
For men, the collection includes six different types of items, such as graphic T-shirts and sweatshirts adorned with Pokémon designs. The designs feature popular characters like Pikachu, Lizardon (Charizard), and Mewtwo, evoking a sense of nostalgia for fans who grew up with the franchise.
Among the standout items for men is a range of sweat T-shirts, which are a staple at GU. These T-shirts come with embroidered Pokémon designs, adding a playful touch to casual wear. Additionally, GU offers sacoche bags, perfect for outings, which also feature Pokémon designs from the Kanto region, where the original Pokémon adventures began.
Kids will not be left out, as the collection includes five types of items themed around "Adventure." This includes graphic T-shirts that capture the spirit of exploration and fun. Notably, the kids' collection features UV-cut parkas that fold into a design resembling a Poké Ball, making them not only stylish but also practical for outdoor activities. Active shorts with dry function are also part of the lineup, ensuring comfort during playtime or school.
In addition to these items, the collection also offers lounge sets for both men and kids, allowing fans to enjoy cozy Pokémon-themed attire at home or while on the go. These sets include half-sleeve shirts paired with shorts, perfect for relaxing during the warm months ahead.
To build excitement for the launch, GU will hold a window display and advance product showcase at three select stores nationwide from April 11, 2025, to May 8, 2025. This will provide fans with an opportunity to see the collection up close before its official release. The participating stores include the Maronie Gate Ginza store, Shibuya store, and Nagoya Gate Tower store.
Moreover, on April 24, 2025, from 19:00 to 20:00, GU will feature the collection on its live streaming service, "GU LIVE STATION," allowing fans to get a sneak peek of the items and learn more about the collaboration.
The price range for this exciting collection varies, with items priced from 390 yen to 2,990 yen, making it accessible for fans of all ages. For example, the graphic T Pokémon is priced at 1,290 yen, while the sweat T (5-sleeve) is available for 1,990 yen. The lounge set, which includes a half-sleeve shirt and shorts, is priced at 2,990 yen, while the style dry boxer pants are available for just 590 yen. Socks and shoulder bags are also part of the collection, priced at 390 yen and 1,990 yen, respectively.
This collaboration between GU and Pokémon is expected to be a hit among fans, as it combines stylish apparel with the charm of the Pokémon universe. With its vibrant designs and practical items, the collection is sure to resonate with both long-time fans and new enthusiasts alike.
As the launch date approaches, anticipation continues to build, and many are eager to add these unique pieces to their wardrobes. Whether for casual outings, school days, or simply lounging at home, the GU x Pokémon collection promises to bring a touch of adventure and nostalgia to everyday life.
In a world where fashion and fandom often intersect, GU's collaboration with Pokémon stands out as a perfect blend of creativity and cultural significance. Fans can look forward to expressing their love for Pokémon through stylish and functional clothing that celebrates the joy of encountering these beloved characters.
As April 25 draws nearer, the excitement surrounding the collection is palpable, with fans eagerly awaiting the chance to snag their favorite items and showcase their Pokémon pride. This collaboration not only highlights the enduring popularity of Pokémon but also reinforces GU's commitment to providing fun and fashionable options for all generations.
For those interested in exploring the full lineup and details of the collection, GU encourages fans to check their special feature page, where more information will be available as the launch date approaches.
With the combination of nostalgia, adventure, and stylish designs, the GU x Pokémon collection is set to become a must-have for anyone who has ever dreamed of embarking on a Pokémon adventure.
