The creators of 'Ni que fuéramos,' Óscar Cornejo and Adrián Madrid, have reinvented their production company, previously known as Fabricantes Studio, transforming it under the new name La Osa Producciones. This significant change marks the next chapter for the duo, who faced the tough decision to disconnect from Mediaset—where they spent years crafting television formats including the iconic 'Sálvame.' The announcement, made recently, evokes both nostalgia and hope for what lies ahead.
According to reports, the transition culminates almost one year after the disconnect from La Fábrica de la Tele, during which Cornejo and Madrid produced nearly 100 shows and documentaries. "Within ten days, it will be one year since our farewell to La Fábrica de la Tele," they reflected, highlighting the impact of their previous successes. The rebranding signifies their evolution as they aim to establish themselves as independent content creators once more.
On February 25, the day of the announcement, emotional reactions were palpable among the crew of 'Ni que fuéramos.' During their program, the team unveiled their new identity as La Osa, illustrating their commitment to innovation and expansion. Collaborators like María Patiño and Belén Esteban could not hold back tears upon hearing about the production of four new formats intended for four different television channels over the coming weeks. “It is exciting to see new dreams materialize after everything we've been through," expressed Patiño.
Esteban echoed these sentiments, stating, "I was once called garbage, but today we come back stronger than ever!” Her emotional response encapsulated the collective relief and optimism felt by the team as they turn the page to this new endeavor. Cornejo and Madrid shared their gratitude for the loyalty of their team, stating, "We promised not to abandon you, and today we celebrate together the birth of La Osa." The duo's commitment also honors Paolo Vasile, their former boss, who affectionately referred to them as "my manufacturers."
The name change reflects not just branding but also their desire to completely detach from past associations with Mediaset, especially following the cancellation of 'Sálvame'—a decision which had rippling effects on their future projects. Following the cancellation, 'Ni que fuéramos' found its footing on YouTube and quickly transitioned to traditional broadcasting on the TEN channel. The shift highlighted the program's growth and its potential to fill the void left by its predecessor.
Now as La Osa, the production team is gearing up to launch new projects, including the rumored daily afternoon magazine show for RTVE, speculated to include faces familiar to viewers of 'Sálvame'. While there are no official confirmations yet, the anticipation of new programming is already stirring excitement among fans and supporters. "There are good things coming for all of us, and we are ready for this new adventure," concluded the production team.
The decision to transition from Fabricantes Studio to La Osa also emphasizes their ambition to explore broader avenues within the audiovisual market. Madrid noted, "After many dreams fulfilled, we had to start over almost from scratch. Friends encouraged us to make this radical change, emphasizing independence and creativity." This sentiment fuels their drive for developing appealing content for diverse audiences.
Recent reports indicate the company is currently working on four different formats, hinting at various innovative ideas at different stages of production, including concepts like 'La familia de la tele' and 'Sexual match.' Each new project aims to capitalize on their extensive experience and popularity among viewers, reflecting their unwavering commitment to quality entertainment.
With this renewed focus on originality and creativity under the banner of La Osa Productions, the former members of 'Sálvame' and their hardworking producers are poised to reclaim their spot within the Spanish television lineup. The next few months may the serve as pivotal point for Cornejo, Madrid, and the dedicated team behind the scenes, as they strive to reconnect with their audience and stoke the fires of creativity once again.
La Osa Productions stands at the forefront of redefining the potential of Spanish television, shedding old skin and boldly stepping forward with passion and resilience. The transformation, only beginning to resonate with viewers, promises to bring fresh narratives, entertainment, and perhaps some surprising revelations concerning their past. Viewers will undoubtedly be eager to see how La Osa will rewrite the rules, bringing back beloved formats with innovative twists and new strategies for the ever-evolving media challenges.