Australia is set to send the quirky pop artist Go-Jo to represent the nation at the 2025 Eurovision Song Contest, scheduled for May 13-17 in Basel, Switzerland. Go-Jo, whose real name is Marty Zambotto, has made waves with his infectious track 'Milkshake Man', which emphasizes embracing individuality and self-expression.
Broadcaster SBS announced Go-Jo's selection, noting his unique connection with audiences and describing him as a "social media powerhouse" with over 1.4 million followers across various platforms. His hit single 'Mrs. Hollywood' has gained significant traction, boasting more than 60 million digital streams and one billion views worldwide. Go-Jo expressed immense excitement about representing Australia, stating, "It's an absolute dream come true to represent such a beautiful and diverse nation. I've never been more excited to share my art and vision with the incredible Eurovision fans around the world."
Go-Jo, who grew up in Manjimup, Western Australia, started his music career performing at local events and gained popularity through viral TikTok busking videos. He initially thought receiving the Eurovision opportunity was a prank, humorously recalling, "I was like 'Where’s Ashton Kutcher?'" His personal background plays a pivotal role; Zambotto’s French heritage is reflected in the song, which contains some French lyrics. This could help garner votes from both international juries and the audience, compensates for Australia’s lack of television votes historically.
His entry, 'Milkshake Man', co-written with the Australian band Sheppard, incorporates childhood nostalgia, with its melody reminiscent of the classic tune "Greensleeves". The song's lyrics aim to inspire the audience: "Come and take a sip from my special cup / I've heard you could use a little pick-me-up." Go-Jo’s unconventional appeals, such as offering free broccoli to fans during his performances, add to his charm and authenticity, making him somewhat of a beloved viral sensation.
For Eurovision 2025, SBS aims to break away from relying on established stars, marking this as Go-Jo's first international spotlight on such a large platform. Australia will also celebrate its 10th year of participation, having entered the competition first as a guest participant and officially since 2015. Past representatives have included prominent artists like Dami Im and Guy Sebastian.
“From the first moment we saw Go-Jo on stage, we realized he had a unique connection with audiences,” commented Paul Clarke, Australia's Eurovision Creative Director. “This year, we are celebrating Australia’s 10th Eurovision entrant, and this one will go off with a bang (or should we say slurp!). 'Milkshake Man' is a fresh sound and style for us at Eurovision.”
Go-Jo’s cheerful and unconventional personality, combined with his aspirations, aims to make his performance memorable. He hopes to revive Australia's fortunes at Eurovision after last year's entrant Electric Fields failed to progress past the semi-finals. Go-Jo mentioned, "Winning is definitely something I am wholeheartedly striving for, but also having fun."
The Eurovision contest this year is set against the vibrant backdrop of Switzerland, which previously hosted the contest after Nemo won with "The Code". Fans and participants alike are gearing up for the celebrations and competitive performances, with Go-Jo at the forefront of this exciting chapter for Australian music on the European stage.
Go-Jo stands out as more than just another contestant; his story, music, and unique approach to performance will likely engage audiences and offer fresh energy to the competition.
How will Australia fare this year? Many are hopeful as the Eurovision adventure continues.