Firehouse Subs is ready to make Super Bowl weekend even more exciting with its innovative free sub promotion. On February 9, 2025, the popular sandwich chain is rolling out its "Names of the Day" deal, inviting customers to score BOGO (Buy One Get One) subs based on some of the NFL's biggest stars. This playful and interactive offer not only celebrates the biggest game of the year but also adds yet another layer of fun to the pre-game festivities.
To qualify for the offer, customers must share one of the NFL-inspired names on Firehouse's list, which includes Couper, Tom, Julian, Nick, and Patrick, each corresponding to famous players such as Amari Cooper, Tom Brady, Julian Edelman, Nick Bosa, and Patrick Mahomes. With such recognizable names at the forefront, it’s no surprise this promotion has garnered significant attention leading up to the Super Bowl.
Those eligible can claim their free medium sub with the purchase of another medium or large sandwich. All customers need to do is bring valid photo identification to prove their name matches one of the chosen ones. Flexibility is offered here too, as there have been instances where alternate spellings were accepted, showing Firehouse’s commitment to inclusivity when it provides these delightful free sandwiches.
"It's all about making our customers feel welcomed and appreciated," said reps from Firehouse Subs, hinting at the light-hearted nature of the promotion. Fans, especially those gearing up for their Super Bowl watching parties, are likely to enjoy this freebie as they prepare to cheer on the Philadelphia Eagles against the Kansas City Chiefs.
If you’re disappointed your name doesn't appear on the list, don’t pout just yet. Firehouse has announced more BOGO fun on Valentine's Day, February 14, when anyone can enjoy the same buy-one-get-one deal with the purchase of any medium or large sub combo.
This approach for expansions isn't new to Firehouse Subs; they’ve previously tapped sporting events for its innovative marketing strategies. Recently, Cincinnati Reds catcher Jose Trevino delighted fans by telling YES Network on June 13, 2024, how Firehouse Subs has earned his affection. "Firehouse Subs has this like cheddar bacon ranch. Really good. If you haven't had one, you should try it," Trevino attested, highlighting just how popular their delicacies have become.
The food establishment's strategy aligns seamlessly with the competition among brands vying for customers’ attention during the Super Bowl—a time known for its vibrant food culture. Major brands are expected to roll out unique offerings, and often these promotions include inventive flavors or themed items like the recent superfood treats from various chains amid the pre-Super Bowl hype.
Take Little Caesars, for example, which launched its Bacon & Cheese Crazy Puffs—cheesy, garlic butter-infused blobs of goodness—just as the big game approaches. Not to be outdone, doughnut superstar Krispy Kreme has unveiled its football-shaped doughnut seasoned with rich chocolate icing. And Popeyes took the spotlight with its collaboration with Don Julio, introducing flavors rich enough to please any palate.
It’s safe to say food plays as significant of a role as the thrilling competition on the field. These promotions not only serve as delightful collaborations of food and football but also tap directly to consumer emotions as they gear up for their favorite events.
With Firehouse Subs leading the charge with its creative take on the Super Bowl’s excitement, there’s no doubt they’ll bring joy to their customers during the final days leading up to this year’s game. Be sure to check the company’s website or visit local outlets for any updates on the promotional names of the day, and start planning those BOGO sandwich outings! From mouths watering just thinking about it, it's bound to be a satisfying weekend as fans sandwich together every exciting moment, including their beloved Firehouse Subs.