As festival season kicks off across the United States, excitement is palpable among music lovers and fashion enthusiasts alike. With Coachella leading the charge, search interest in the iconic festival is at its highest since 2018, indicating a strong resurgence of interest in live music events. According to Google, the buzz surrounding Coachella has sparked a wave of online searches related to performances, outfits, and camping tips, as attendees prepare for a weekend filled with music and fun.
During the first weekend of Coachella, several artists captured the spotlight, with searches for Lady Gaga, ENHYPEN, Jennie, and others peaking immediately after their performances. This year, the lineup has included a diverse array of artists, and the popularity of these performers has led to a surge in online searches. Notably, the artists who saw the most significant increase in search interest post-performance include 2hollis, Beth Gibbons, Ca7riel & Paco Amoroso, and Chris Stussy, showcasing the festival's role in elevating emerging talents.
In addition to musical performances, festival fashion is a hot topic this season. As of April 18, 2025, searches for "festival outfits" have reached an all-time high, reflecting the cultural significance of style at these events. Trending apparel items include cowboy hats, two-piece sets, yukatas, rompers, and beaded tops, suggesting that festival-goers are eager to express their individuality through fashion. The top-trending search phrase, "Why do people camp at Coachella?" highlights the communal and experiential aspects of the festival, as attendees seek to understand the allure of camping under the stars.
As the festival atmosphere permeates the air, another significant event is just around the corner—Easter Sunday. This year, Easter falls on April 20, 2025, and many Americans are gearing up for traditional celebrations, which often include dying eggs, taking photos with the Easter bunny, and filling baskets with festive goodies. Google has also been tracking search trends related to Easter, revealing what Americans are most interested in as the holiday approaches.
The top-searched candy this month, as of April 18, 2025, is none other than Peeps, the iconic marshmallow treats that have become synonymous with Easter celebrations. Following closely behind are gummies, peanut butter eggs, M&Ms, and jelly beans, reflecting a mix of classic favorites and newer treats that appeal to a wide audience. This year, the focus on candy is accompanied by a growing interest in DIY Easter treats, with search terms like "peanut butter easter egg recipe" and "coconut easter eggs recipe" seeing a notable uptick.
Furthermore, the themes for Easter baskets are shifting to reflect contemporary interests. The most searched themes this year include Hello Kitty, Minecraft, and Dinosaur, with Bluey also making a strong showing. This diversity in themes indicates a broader cultural shift toward personalized and themed gifting, catering to both children and adults alike.
Interestingly, the trend of Easter baskets isn't limited to children. Searches for "cat easter baskets" and "dog easter baskets" have emerged, demonstrating that pet owners are eager to include their furry friends in the holiday festivities. This trend showcases the growing importance of pets in family celebrations, as more people seek to create inclusive experiences for all members of the household.
As we approach Easter, it's clear that traditions are evolving, with a blend of nostalgia and modernity shaping how people celebrate. Whether it's through the vibrant atmosphere of music festivals like Coachella or the cherished customs of Easter, Americans are finding new ways to connect with each other and express their creativity.
In summary, the convergence of festival season and Easter celebrations highlights a unique moment in American culture, where music, fashion, and tradition intertwine. As people gear up for these events, the excitement is palpable, and the trends emerging from these searches reflect a society that values both connection and individuality.
