The Italian television ratings for the evening of February 10, 2025, showcased notable competition between leading programs, with the emotional portrayal of history and contemporary reality entertainment drawing viewers’ attention.
On Rai 1, the film La bambina con la valigia attracted 3,374,000 viewers, achieving a share of 19.8%. This TV movie was aired to commemorate the anniversary of the Foibe massacres, illustrating the struggles faced by Italian exiles post World War II. A poignant storyline featuring Egea Haffner—whose childhood photo, suitcase labeled 'Esule Giuliana,' symbolizes the plight of many—captivated audiences. This was evident as the film dominated the ratings for the night.
Competing against Rai 1, Canale 5 aired Grande Fratello, hosted by Alfonso Signorini, which recorded 2,246,000 viewers and garnered 17.8% of the share. The reality show experienced growth, returning to audiences just as it seemed to stabilize; last week’s airing had faced challenges against its traditional competitors, only reaching approximately 16%. This week, the show commanded attention with lively segments and audience participation, which included the announcement of its first male finalist, Lorenzo.
The night was particularly significant as it preceded the highly anticipated Sanremo Music Festival, fueling competition between broadcasters to capture viewer interest. On Rai 1, the show PrimaFestival, featuring performances from Sanremo contestants on the green carpet, amassed 5,737,000 viewers (26.8% share), establishing Rai's early lead. Following this, Affari Tuoi sustained viewership momentum with 6,470,000 viewers (30.6% share), marking it as the most-watched program during the access prime time slot.
Pointing to other competitors, Italy 1’s Justice League attracted 1,169,000 viewers (6.7% share), and Rai 2’s new game show 99 da battere entertained 1,055,000 viewers with 6.6% share. Meanwhile, Lo stato delle cose on Rai 3 reported numbers close to 833,000 viewers (5.2%), adding depth to the evening's offerings.
Analysis of the ratings indicates not only viewer preferences but also trends leading up to the Sanremo Music Festival. With the notable spike in ratings for programs leading up to the event, broadcasters are more incentivized to deliver compelling content. The strong performance of historical dramas like La bambina con la valigia suggested viewers gravitate toward storytelling rooted in significant Italian historical events.
Overall, the competitive viewing environment on February 10, 2025, illustrated the dynamic nature of Italian television ratings, setting the stage for what is likely to be one of the most talked-about seasons revolving around cultural events such as Sanremo. With history, emotion, and entertainment battling for viewer attention, it remains to be seen how this will shape audience engagement as the festival kicks off.
With the stage set and audience expectations heightened, February 10's TV ratings offer compelling insights not only for networks but for audience engagement moving forward during one of Italy’s biggest entertainment events—the Sanremo Music Festival. How this evening's ratings will influence the future trends of viewership leading up to the festival remains to be closely monitored.