The world of fashion and beauty is set to evolve dramatically by 2025, with trends reflecting both nostalgia and modern innovation. From edgy, new makeup styles to the reinvigoration of denim and footwear, 2025 promises to be marked by exciting changes.
One of the most notable beauty trends expected to take center stage is the concept of 'skinification'—essentially focusing on achieving perfectly glowing skin with minimalist foundations. The approach not only enhances natural beauty but also promotes skin health by utilizing lightweight, skin-friendly formulas. Adding to this is the anticipated return of lived-in eyeliner, where the makeup is characterized by smudged and less precise applications. This relaxed style opens up opportunities for vibrant color choices like burgundy and jewel tones, moving away from the traditional black and brown liners.
Arguably the most dramatic shift will be seen with lip makeup. The trend of mocha lips is expected to take off, characterized by shades inspired by Pantone's Color of the Year, Mocha Mousse. The influence of celebrity endorsements, particularly from models like Hailey Bieber, hints at the possibility of this trend reshaping the way we approach lip color. A more stained, less polished look will be favored, emphasizing the edginess of matte and satin finishes over high-shine glosses.
While beauty trends take one direction, fashion, particularly denim styles, are making waves for entirely different reasons. Caroline Maguire, Senior Fashion Director at Shopbop, highlights the blend of nostalgia and innovation, stating, "We’re seeing a blend of nostalgia and innovation." This blend is paving the way for classic silhouettes paired with unexpected twists. Styles like high-waisted flares and barrel jeans are coming back, reflecting on 1970s influences but with contemporary embellishments to meet current tastes.
Jeans are set to undergo reinvention across various cuts and fits. According to Ashley Catuzzi, AG's stylist, "Nostalgia is driving the push toward the ‘70s flare..." These trends will be complemented by the resurgence of distressed denim, which is appealing for its edgy, lived-in vibe. "Distressed denim is making a major comeback with shoppers drawn to its effortless look," Maguire notes, aligning with the growing demand for relaxed aesthetics.
But it's not just about jeans. Everyone's footwear game is about to change as well. The upcoming shoe trends are significant, reflecting influences from the early 2000s. Lace-up flats and heels are re-entering the limelight, with styles going all the way up the leg making waves. "Laces go all the way up the leg are back," resounded through the latest collections from high-profile designers like Isabel Marant and Ferragamo.
Peep-toe shoes are reemerging too, with new variations of the classic design, inviting excitement from the fashion world. Meanwhile, comfortable flip-flops are set to make headway, with jelly versions and wedge styles trended heavily during runway shows.
Retro sneakers, particularly those sporting high-top boxing designs, will become must-haves. The designs presented by Loewe and Dior hint at the casual-cool aesthetic making its way to forefront consumer shopping lists.
Overall, 2025 is shaping up to be yet another entertaining year for fashion and beauty enthusiasts. With makeup trends moving toward bold colors, denim embracing curated nostalgia, and shoe styles blending practicality with retro influences, industry insiders hint at substantial shifts occurring across the board. It will be fascinating to see how these trends resonate with everyday shoppers and whether they'll reshape wardrobe essentials for years to come.
