FanCode has taken a significant leap in enhancing sports engagement in India by expanding its partnership with the Rajasthan Royals (RR) for the ongoing Indian Premier League (IPL) 2025 season. This renewed alliance positions FanCode as the official jersey manufacturing partner for the popular cricket team, promising to elevate the experience for millions of fans worldwide.
Under this enhanced partnership, FanCode Shop will take charge of the entire lifecycle of the team’s merchandise. This includes everything from design and production to marketing and distribution, ensuring that fans have access to a wide range of high-quality official apparel. The collection will feature the much-anticipated official match jerseys, stylish accessories, and a variety of fan wear such as comfortable polos, trendy t-shirts, practical joggers, and casual shorts. Fans can also personalize their jerseys with their favorite player’s name and number or even their name, creating a deeper connection with the team.
To facilitate merchandise availability and cater to the dedicated Royals fanbase, FanCode Shop is launching a special kiosk, aptly named the ‘Royals Corner,’ at WTP Mall in Jaipur. This gives locals a physical touchpoint to experience and purchase official merchandise. Additionally, FanCode Shop will handle in-stadia merchandise sales at Sawai Mansingh Stadium in Jaipur and the ACA Stadium in Guwahati, where the Royals often play their home fixtures. This means fans can display their support proudly on match days.
Expanding beyond merchandise, the partnership aims to significantly enhance the content experience for Rajasthan Royals supporters via the FanCode platform. A dedicated section, also titled ‘Royals Corner,’ is set to be introduced. This section will serve as a central hub for exclusive behind-the-scenes content, where fans will gain an inside look at the team’s practices through captivating videos, insightful podcasts featuring players and management, and exclusive player interviews. This strategic focus on unique content aims to foster connections beyond just the live matches, creating a year-round community for supporters.
Yannick Colaco, Co-Founder of FanCode, expressed enthusiasm about the collaboration, stating, “We share a special relationship with Rajasthan Royals and have been working closely to enhance fan engagement across multiple touchpoints. With this expanded partnership, we are setting a new benchmark for how fans cheer their favorite team—be it through authentic merchandise or exclusive content. FanCode is the ultimate destination for Royals fans this IPL season.”
Jake Lush McCrum, CEO of Rajasthan Royals, emphasized the importance of fan connection, saying, “Our fans are the heartbeat of Rajasthan Royals, and we are always looking for new ways to bring them closer to the team. Partnering with FanCode helps us do just that—giving fans more ways to engage, whether through exclusive content, behind-the-scenes access, or official Royals merchandise.”
This partnership reaffirms the commitment of both the Rajasthan Royals and FanCode to prioritize fan experience, leveraging digital platforms to create more meaningful connections. As both entities gear up for what promises to be an exciting IPL 2025 season, their focus on innovative strategies and merchandise accessibility stands out.
In a broader context, FanCode's influence isn't limited to cricket. The company is also making headlines as the official Formula 1 broadcaster in India. For the first time, FanCode is providing live race commentary in Hindi and various regional languages. This latest initiative opens the gates to a wider audience by breaking down language barriers, promising to make the high-speed sport more inclusive for Indian fans.
With comprehensive coverage from Sky Sports being offered on FanCode, viewers can anticipate detailed race analyses alongside popular segments like 'The F1 Show' and 'Ted's Notebook,' ensuring a rich viewing experience. A full season pass for all Formula 1 coverage is available at Rs 899, while weekend race access is also offered, catering to the needs of diverse viewers.
Moreover, FanCode aims to establish itself as the premier motorsports hub in India, broadcasting events across various racing leagues, including F2, F3, MotoGP, and more. For just Rs 999, motorsport enthusiasts can unlock access to an entire season of gripping motorsport spectacles, ensuring they don’t miss any of the action.
Yannick Colaco highlighted FanCode's growth and commitment to motorsports by stating, “This year, FanCode is set to become the ultimate destination in India for followers of motorsports. We've listened to the fans and enhanced our product to deliver a world-class viewing experience at an affordable price.”
Data from recent years indicates a substantial surge in motorsports viewership in India, with nearly a 30% increase observed over the past five years. With Formula 1 boasting about 60 million fans in the country, the potential for engagement through improved accessibility is enormous.
Fans can access FanCode’s live motorsports content through mobile applications available on both Android and iOS platforms. The platform's content is also accessible via television apps compatible with devices like Android TV, Amazon Fire TV Stick, and others, creating diverse viewing options.
As Rajasthan Royals prepare to face the Kolkata Knight Riders on March 26, 2025, at the Barsapara Cricket Stadium in Guwahati, anticipation builds among fans eager to see the Royals in action and embrace the innovations FanCode has introduced this season. This atmosphere of excitement highlights the importance of partnerships like these, which blend merchandise, content, and community in a unique and engaging way.
