The magic of Christmas is alive and well across France, as the upcoming documentary by M6, airing on December 22, 2024, dives deep to explore the enchanting world of French Christmas markets. With Strasbourg leading the charge, these markets are not just festive gatherings; they represent centuries-old traditions and festive rivalries flourishing throughout the country.
The documentary, part of M6's Zone Interdite series, puts the spotlight on Strasbourg's famed Christmas market, which last year attracted 3.3 million visitors, solidifying its reputation as the "capital of Christmas." This historic market, renowned for its breathtaking illuminations, majestic Christmas tree, and rich Alsatian traditions, sets the standard against which all other markets seek to measure up.
Interestingly, the small village of Kaysersberg, only 80 kilometers away from Strasbourg, has emerged as a formidable contender on the Christmas market scene. Despite its humble population of around 2,800, Kaysersberg’s market welcomes approximately 300,000 visitors each December. This success, according to M6, is rooted firmly in tradition, as "les organisateurs ont tout misé sur la tradition" (the organizers have put everything on tradition). The documentary highlights the village's dedication to showcasing authentic Alsatian crafts, featuring 40 carefully selected artisans and 15 gourmet food vendors, creating an intimate yet vibrant festive atmosphere.
Another region aiming for Christmas market supremacy is Arras, located in the Pas-de-Calais region. The city boasts ambitions to be the largest market in Hauts-de-France, and this year, it seems poised to attract more than one million visitors. M6 notes, "Arras ambitionne de faire de son marché le plus grand des Hauts-de-France" (Arras aims to make its market the largest of Hauts-de-France). This would be achieved through extensive renovations, including the installation of 140 chalets and the illumination of a spectacular 25-meter Christmas tree, adorned with 40,000 lights, and the introduction of large-scale attractions like ice skating rinks and festive bars. Such extravagant efforts are indicative of the competitive spirit among French towns vying for tourism dollars during the holiday season.
Further south, the coastal town of Barcarès is also staking its claim to the Christmas market throne. Once simply known as a summer destination, the town has adopted the festive spirit by investing 6 million euros to create one of France's most spectacular Christmas markets. The town is transforming its seaside allure with activities like artificial snow, amusement parks, and extensive decorations. Significant financial investments reflect the town's desire to prove "le Sud aussi une vraie tradition de Noël" (the South also has true Christmas traditions). Yet, the town faced unforeseen challenges, like damage from wildfires, forcing vendors to adapt quickly to maintain the holiday spirit.
The documentary aims not only to celebrate the splendor of these markets but also to probe the reasons behind their immense popularity. Each year, as municipalities invest heavily to render their markets unforgettable, these festive gatherings draw millions, giving enormous boosts to local economies and craft industries alike.
M6’s Zone Interdite, first broadcasted back in 1993, continues to offer viewers captivating insights. Embedded within French culture, these Christmas markets are more than just trade fairs—they are celebrations of community, craftsmanship, and tradition, reflecting local identities shaped over generations.
With the first flakes of snow hinting at winter's arrival, viewers are invited on this magical tour through France’s joyful festive spirit, whether basking under Strasbourg's famed lights or strolling through the charming alleys of Kaysersberg, all framed against the stunning backdrops of traditional French architecture. Brace yourselves for the upcoming show, and prepare to be transported on this festive adventure!