Thanksgiving Day is more than just turkey and cranberry sauce; it’s about tradition, family, and, for countless viewers, the iconic Macy's Thanksgiving Day Parade. This year, the annual spectacle is set to kick off its 98th iteration on November 28 at 8:30 AM ET, promising to deliver all the elements we’ve come to love: giant balloons, marching bands, and star-studded performances. This beloved event heralds the start of the holiday season and has become deeply ingrained in American culture since its inception.
The origins of the parade date back to 1924 when it was originally called the Macy's Christmas Parade. The inaugural celebration featured real animals borrowed from the Central Park Zoo, and it was intended to drive traffic to Macy's flagship store, which had just opened. Little did anyone know, this humble event would evolve over the decades to include fantastical balloons and elaborate floats, turning it from a local marketing tactic to a nationwide broadcasting phenomenon.
Mark your calendars! The parade will span over 2.5 miles, starting at West 77th Street and Central Park West, and will meander down to Macy's flagship store at Herald Square. The festivities are expected to last until noon, wrapping up with the arrival of Santa Claus himself, marking the unofficial start of the holiday shopping season. Many fans have already made plans to attend this year's parade, and for those who prefer to watch from the comfort of their couches, there are plenty of viewing options available.
Viewing Details: How to Watch
The parade will air live on NBC and will also be available to stream on Peacock. For those without cable, the simplest way to catch the parade is via over-the-air broadcast with an HD antenna. You can also access the parade through various streaming services. Here’s what you need to know:
When to Tune-In
The live broadcast starts at 8:30 AM ET, with encore presentations set for later. The parade can be viewed on NBC, Peacock, and Telemundo, which will air the event with Spanish commentary.
Streaming Options
Those strapped for cable can catch the parade with streaming services like:
- Peacock: Available with subscription plans starting at $8 per month.
- Hulu with Live TV: Offers streaming plans from $77 per month.
- YouTubeTV: Available at $73 per month after a free trial period.
- Sling TV: Offers plans starting at $40 per month with various channel options.
- FuboTV: A sports-centric provider, costing $80 monthly after the free trial.
No matter how you choose to watch, it’s clear the Macy's Thanksgiving Day Parade is accessible to everyone.
The Entertainment Lineup
One of the best parts of the parade isn't just the floats—it's the performances! This year, viewers can anticipate star-studded acts, including the likes of Jennifer Hudson, Kylie Minogue, and Billy Porter. Also part of the lineup are T-Pain, The Temptations, and Charli D’Amelio, among others, ensuring there's something for everyone.
Adding to the excitement this year is actress Alison Brie, who will officiate the parade's ceremonial opening by cutting the ribbon at the starting line. This personal touch adds to the engaging atmosphere of the beloved event.
New Balloons and Fan Favorites
Every year, the parade debuts new balloons, and this year's major addition is none other than Minnie Mouse, marking her first appearance since 1928. Also making their way through the skies are Goku, from the Dragon Ball series, Dora the Explorer, and the beloved Elf on the Shelf. Alongside them will be returning favorites such as Snoopy, Bluey, and SpongeBob SquarePants—all set to float high above the city streets.
Old favorites meet new faces with this lineup, and fans are sure to delight at the 30+ balloons and 20+ floats making their way through Manhattan.
Best Viewing Spots for Parade Enthusiasts
For those considering attending the parade live, knowing where to situate themselves is key. Some prime viewing locations include:
- Central Park West between West 60th and 75th Streets
- Central Park South
- 6th Avenue between West 38th and 59th Streets
Not every spot along the route permits public viewing, particularly at the starting point, so arrive early to secure the best positions!
A Rich Tradition Continues
This year, as with years past, hundreds of performers will participate, including over 700 clowns, numerous marching bands, and incredible performance groups, creating visually spectacular entertainment for all ages. The parade is more than just a visual feast; it’s a beacon of joy and celebration.
Will Coss, executive producer of the parade, emphasized the dedication and hard work of the artisans who prepare for the event all year long. With each balloon and float representing countless hours of planning and labor, the parade encapsulates the spirit of community and celebration.
The Macy's Thanksgiving Day Parade has remained resilient throughout the years, overcoming challenges such as the cancellation during World War II—for materials were needed for the war effort. Even with those interruptions, the event now stands as both tradition and innovation, poised to take us all through the holiday season.
What's Next for the Parade?
Mark your calendars for 2026, as it will be the 100th anniversary of the parade—a milestone sure to be celebrated spectacularly! With the buildup of excitement and anticipation each year, there’s no doubt the upcoming years will bring even more excitement to this cherished tradition.
This Thanksgiving, whether you're gathered with friends and family around the dinner table or tuning in from home, don't miss out on one of America's greatest celebrations—the 98th Macy's Thanksgiving Day Parade, full of joy, nostalgia, and good old-fashioned fun!