Two major players on the Thai business scene, EXIM BANK and Nice Corporation (NCP), have recently unveiled their strategies for growth and adaptation in 2025, reflecting the changing dynamics of global commerce and consumer demand.
On March 12, 2025, EXIM BANK participated in the seminar titled Global Trends 2025: Opportunities for Growth and Expansion for Thai SMEs, organized by the Department of International Trade Promotion (DITP) under the Ministry of Commerce. During the seminar, Dr. Benjarong Suwankiri, the bank's deputy managing director, discussed how Thai entrepreneurs can navigate the uncertainties of global trade and emphasized the importance of risk management.
EXIM BANK is stepping up its support for small and medium enterprises (SMEs) by offering various financial instruments aimed at helping them enter global markets. Notable offerings include the Trade Fair Financing, which allows businesses to take advantage of trade show opportunities with reduced interest rates of 0.5% per year for the first year, and the EXIM First Step Export Financing, which provides short- to medium-term loans up to 10 million baht with an interest rate reduction of 0.25% for the first year.
Further supporting fledgling entrepreneurs, EXIM BANK has launched the EXIM for Small Biz credit guarantee scheme. This initiative provides credit guarantees to new entrepreneurs, covering up to one buyer with a purchase amount of 300,000 baht, aiming to facilitate market expansion for Thai SMEs.
A day later, on March 13, 2025, NCP's Chief Executive Officer, Mr. Sarunyoo Veerasuphaphol, shared the company's ambitious plans for 2025. Mr. Sarunyoo revealed NCP's strategy to evolve from traditional contact centers to focusing on Telesales, aiming to cater to the rapidly growing e-commerce sector.
NCP is seeking to increase business growth by 20-30% this year, driven by enhancements to both their Upselling Service and Dedicated Telesale Outsourcing operations. The firm also intends to introduce over ten high-quality house brand products to meet current consumer trends prioritizing health and beauty.
Recognizing the demographic shift toward an aging population, NCP plans to target older consumers, alongside younger generations, encompassing both Gen X and Gen Y, who are increasingly health-conscious. Besides this, the company is set to expand its product range to include pet supplements, responding to the growing trend of pet ownership where animals are treated as family members.
To support this growth, NCP is dedicatively investing 10 million baht to develop technologies and artificial intelligence (AI) aimed at improving sales efficiency. This investment will enable the company to refine its customer service and engagement strategies, leveraging data analytics to anticipate market demands and tailor their sales approaches accordingly.
An integral part of NCP's expansion strategy also includes boosting its Telesales workforce by 200 new employees, increasing from the current 100. The new hires will incorporate Telesales staff from correctional facilities under the initiative labeled “Returning Good People to Society with the Department of Corrections.” This innovative approach emphasizes rehabilitation through skill development, particularly for women incarcerated.
Mr. Sarunyoo expressed confidence in NCP’s business outlook, stating, “NCP is ready to develop products to meet consumer needs and is on the lookout for partners to strengthen business growth.” He emphasized the expected revenue growth stemming from their Dedicated Telesale Outsourcing Service and Upselling Service initiatives, alongside the newly launched products.
With government and private sectors actively promoting initiatives to support Thai SMEs and e-commerce expansion, both EXIM BANK and NCP are well-positioned to adapt to new market realities and help local businesses thrive. The collaboration between these entities and their respective strategies showcases the broader commitment to fostering economic growth and innovation within Thailand.
Through these proactive measures, EXIM BANK and NCP are not just addressing immediate challenges but also paving the way for sustainable growth and development as Thailand continues to integrate more fully within the global marketplace. With innovative financial products and strategies to cater to different market segments, both organizations are reinforcing their footprints and ensuring the resilience of the Thai economy amid global fluctuations.