Epic Games has made waves by officially launching the Epic Games Store (EGS), now available for download on both iOS and Android devices. This marks the much-anticipated return of Fortnite to mobile platforms after being sidelined for four years due to legal battles between Epic and Apple.
For many gamers, the return of Fortnite on iPhones is akin to welcoming back an old friend. Excitement surged particularly within the European Union, where Apple has partly lifted restrictions to facilitate this launch.
Currently, mobile gamers can download the Epic Games Store globally on Android, whereas iPhone users access it strictly within the EU. Unfortunately, for fans outside this region, patience is still required as they await Fortnite's comeback.
The launch of the EGS is more than just about Fortnite; it symbolizes a significant shift within the digital marketplace. Epic's legal showdown with Apple led to Fortnite’s removal from the App Store back in August 2020, making this milestone all the more noteworthy.
Despite the relaunch, users will find the installation process for the Epic Games Store to be quite complicated. Both Apple and Google have made it challenging, requiring numerous steps and adjustments to settings, meaning users must navigate through difficult installation procedures.
Following the game's previous removal, Fortnite players turned to other cloud gaming services like Xbox Cloud Gaming and Nvidia GeForce Now to get their fix. Now, with the EGS available, players across Europe and Android users worldwide can again enjoy Fortnite directly.
Epic asserts its store is the first multi-platform gaming marketplace, with ambitions to expand beyond mobile. The company plans to roll out entries on various platforms, including macOS and PC.
Tim Sweeney, CEO of Epic Games, shared his appreciation for the European Commission's efforts supporting this launch. He noted how the fight for fair digital competition remains pivotal, stating, "The mobile ecosystem is finally opening up to competition, and we’re seeing the tide turn."
Concurrent with Fortnite's reintroduction, Epic has launched mobile versions of additional titles, including Fall Guys and Rocket League Sideswipe. This emphasizes the company’s commitment to enhancing the diversity of game options available to mobile users.
Also noteworthy is Epic's deployment of Fortnite on the AltStore, which allows European iOS users to download the game through this third-party marketplace. This strategic move broadens access to the game, increasing its player base significantly.
Installation tips and guidance can be found on Epic’s official site, making it easier for new users to access the store. Despite the complex installation, those interested can learn how to navigate the process through guides available on blogs dedicated to Fortnite, Fall Guys, and Rocket League Sideswipe.
While the EGS will initially cater to users within the EU for iOS devices, the rollout plan includes future expansions to other regions. This could mean exciting developments for players worldwide, especially with reports of plans to reach platforms like Aptoide and ONE Store.
Looking toward the future, Epic Games aims to gain 100 million new installs by the year's end, reflecting its ambitious outlook. This would not only represent success for Epic but would also demonstrate consumer demand for diverse gaming options.
Meanwhile, this return of Fortnite is also seen as Epic taking steps against what it claims are monopolistic practices by Apple and Google. The company has alleged these tech giants have created barriers for third-party applications and payment methods, hindering innovation.
Recent developments reveal the digital marketplace's challenges for Epic as they confront these barriers legally. The company’s pledge to fight against anti-competitive practices reflects its commitment to securing fair opportunities for developers.
Epic is confident about implementing lower revenue-sharing percentages through its app store at 12%, to attract more developers compared to Apple's steep 30% cut. This could encourage more gaming studios to collaborate with Epic, fostering varied content across its platforms.
The anticipation surrounding Fortnite's mobile return is massive, especially considering the report from Ampere Analysis showing 35 million users and over 600 million hours played on Xbox and PlayStation just last month alone. This proves Fortnite remains one of the most engaging games available.
Apple's recent obligations under the EU's Digital Markets Act are also pivotal to this scenario. They have agreed to alternatives, enabling users access to app distribution channels outside their designated stores.
Despite this progress, Epic remains cautious, expressing concerns over the deliberate intricacies involved when installing their store. They criticize the process as laden with obfuscation and unnecessary barriers which must be navigated to successfully use third-party app stores.
Overall, the return of Fortnite marks not just one game's comeback, but also signifies greater opportunities for developers and consumers alike. This change is reflective of shifting dynamics within the mobile gaming industry.
Tim Sweeney remarked on the broader competitive environment now opening up for users and developers. He concluded with optimism, stating this movement lays the groundwork for increased choice and competition.
While the battle may not be over, this moment presents tangible progress for both parties involved. With developers having more avenues to showcase their games, the gaming community can expect exciting new offerings on the horizon.
