BTL Korea has officially launched its first advertising campaign for the EMFACE skincare product, featuring the accomplished actress Park Kyung-young as the brand's face. The new campaign titled "Meet Your Skin, EMFACE" aims to highlight the luxurious image of EMFACE, which targets both the dermis and muscle layers for effective anti-aging results.
According to BTL Korea, EMFACE is not just any skincare treatment; it combines advanced high-frequency (RF) and high-intensity facial electromagnetic stimulation (HIFES) technology. This dual-action approach allows for customized energy delivery to deep layers of the skin, including the muscle layer, which has historically been unaffected by typical anti-aging procedures. Unlike older techniques, EMFACE requires no anesthesia and has little to no recovery time, enabling users to return to their daily activities almost immediately after treatment.
The campaign video opens with Park Kyung-young seated under soft theater lights, delivering her monologue, "To discover another side of myself and to bloom confidently as myself," setting the scene for the EMFACE message of embracing personal beauty. The underlying theme of the advertisement urges viewers to love themselves at every moment and strive for healthy beauty from within.
Park Kyung-young is no stranger to captivating performances, having garnered attention for her roles in popular series like Netflix's Squid Game Season 2, Sweet Home Seasons 1 and 2, and Celebrity, among others. Expressing her enthusiasm about being chosen as the first advertising model for EMFACE, she stated, "I am very happy to be the first advertising model for the global aesthetic medical device EMFACE. I will show many more diverse looks together with EMFACE. Please show interest and love for both EMFACE and actress Park Kyung-young."
The campaign will be promoted across various media platforms, including BTL Korea's official Instagram and YouTube channels, where it is expected to reach a broad audience. The television ad will also air, alongside the official YouTube channel hosting events starting December 30th to celebrate the campaign launch.
The use of Park Kyung-young’s refreshing charisma is expected to connect deeply with consumers, aligning EMFACE with trends focused on self-expression and beauty empowerment. This initiative not only aims to introduce the EMFACE technology but also focuses on the cultural shift toward celebrating individual beauty.
The EMFACE treatment is now positioned as one of BTL Korea's flagship products, promising transformative results and enhanced satisfaction among those seeking high-quality skincare solutions. With such attention to innovation and representation, this campaign is set to make waves not only within the beauty industry but also among the broader consumer market.
