Easter Sunday, April 20, 2025, is shaping up to be a day of mixed retail activity as consumers navigate a patchwork of open and closed stores across the nation. While many retailers choose to shutter their doors in observance of the holiday, others, notably Walmart, will remain open to cater to last-minute shoppers.
According to the National Retail Federation, consumers spent approximately $23.6 billion on Easter this year, surpassing last year's total of $22.4 billion and inching closer to the record $24 billion spent in 2023. This year, shoppers are expected to allocate about $7.4 billion for food, $3.8 billion on gifts, $3.5 billion on clothing, $3.3 billion on candy, and $1.7 billion on decorations.
In the lead-up to Easter, the retail landscape has sparked discussions about the relevance of current trading laws. A retail lobby group has voiced concerns that the existing Shop Trading Hours Act 1990, which restricts most stores from opening on Easter Sunday, is outdated. Carolyn Young, chief executive of Retail NZ, remarked that the inconsistency in trading rules creates confusion and called for a revamp. "The rules are set from a more traditional, old-school perspective, but we want to see retailers have the opportunity to open if they wish to — it's their choice if they decide to or not," Young stated.
Currently, Easter Sunday is classified as a restricted trading day, not a public holiday, allowing local councils to decide on store openings. Young highlighted that allowing shops to open could help businesses take advantage of increased holiday traffic. For instance, she noted that while stores in Masterton may opt to remain closed, those in the popular weekend destination of Greytown might choose to open.
However, not everyone agrees with the push for more flexible trading hours. Rachel Mackintosh, national secretary of E tū, expressed concern that relaxing Easter trading laws would favor employers over workers. "Retail workers already face pressure to work long hours, weekends, and public holidays. It's good to draw a line sometimes," she said. Mackintosh emphasized the importance of preserving Easter as a time for family and rest, stating, "While the weekend has religious importance for many, culturally it also represents the vestiges of our caring about something other than commerce. That should be protected, not eroded. Not everything has to be for sale, every day of the year."
Echoing these sentiments, Rudd Hughes, national retail secretary of First Union, argued that the current local council exemptions lead to confusion and inconsistency. He suggested that Easter Sunday should be protected as a guaranteed day off, with limited exceptions for essential services. First Union represents a significant portion of New Zealand's retail workforce, including members from major supermarket chains and big-box retailers.
As for the retailers themselves, shoppers will find a mix of open and closed stores on Easter Sunday. Walmart, a staple for many, will operate during regular business hours, typically from 6 a.m. to 11 p.m., although hours may vary by location. A spokesperson confirmed that most locations would be stocked with a variety of goods, from groceries to holiday essentials. However, it's worth noting that most Walmart pharmacies and vision centers will be closed for the day.
Other retailers that will remain open on Easter include CVS, Walgreens, and most Kroger-owned grocery stores. Trader Joe’s will operate from 8 a.m. to 5 p.m., while Home Depot will be open for business. Conversely, major retailers such as Target, ALDI, Costco, and Sam's Club will close their doors for the holiday.
For consumers planning to shop, it’s advisable to check the specific hours of local stores, as not all locations adhere to the same schedule, especially in smaller towns. Walmart's curbside pickup and delivery services will continue in many areas, but shoppers should check availability early in the day to secure their orders.
As Easter approaches, the combination of shopping trends and discussions around trading laws highlights the evolving landscape of retail in New Zealand and beyond. With significant spending expected and a range of store openings, consumers will have various options to meet their holiday needs. Whether it’s picking up last-minute groceries or indulging in some seasonal treats, shoppers can navigate the Easter retail scene with a bit of planning.
Ultimately, the debate over Easter trading laws reflects broader societal values about work, family time, and the role of commerce in holiday celebrations. As the retail environment continues to change, so too will the conversations about how best to balance these competing interests.
