As Easter approaches, Americans are gearing up for the holiday with a sweet tooth, as indicated by the latest Google search trends and shopping data. This year, U.S. consumers are expected to spend a staggering $3.3 billion on Easter candy, a notable increase from the $3.1 billion spent in 2024, according to the National Retail Federation's annual holiday survey. Only Halloween surpasses Easter in terms of candy sales, highlighting the importance of this festive occasion for candy manufacturers and retailers alike.
Google's recent analysis of search trends from March 14 to April 14, 2025, reveals that the most popular candy across the United States is none other than Peeps, those iconic marshmallow treats that have become synonymous with Easter. Notably, Peeps topped the list of most-searched candies in Arizona, reflecting a nationwide affection for these colorful, sugary delights.
In addition to Peeps, the data from Google Trends shows that gummy candies rank as the second most-searched item. Following closely behind are peanut butter eggs, M&Ms, and jelly beans, all of which are staples in Easter baskets throughout the country. This diverse array of candy options underscores how traditional favorites continue to hold their ground against newer treats.
In Phoenix, however, local candy preferences are a bit more unique. Instacart data indicates that shoppers in the city purchased 227% more Whoppers Malted Milk Balls than the national average last Easter season. This statistic showcases how regional tastes can diverge, with certain candies gaining unexpected popularity in specific locales.
Beyond candy, the trends for Easter baskets this year reveal a shift towards contemporary themes. The most searched basket theme is Hello Kitty, followed by a tie between Minecraft and Dinosaur themes, and finally Bluey. This evolution in Easter basket themes reflects changing interests among children and their parents, moving away from traditional motifs to those inspired by popular culture.
Interestingly, the DIY aspect of Easter celebrations is also gaining traction. Searches for recipes to create homemade Easter treats, such as "peanut butter Easter egg recipe" and "coconut Easter eggs recipe," have seen a noticeable uptick. This trend suggests that many families are opting to craft their own confections, adding a personal touch to their holiday celebrations.
Moreover, it appears that Easter baskets are not just for children anymore. Recent data shows that Americans have also been searching for "cat Easter baskets" and "dog Easter baskets," indicating a growing trend of including pets in the holiday festivities. This reflects a broader societal shift towards treating pets as integral members of the family, deserving of their own holiday treats.
As families prepare for Easter Sunday, which falls on April 20, 2025, the excitement around candy and themed baskets is palpable. The combination of traditional favorites like Peeps and innovative DIY projects is setting the stage for a memorable holiday. Whether it’s indulging in sweet treats or crafting personalized baskets, Americans are clearly ready to embrace the spirit of Easter.
In summary, the landscape of Easter celebrations in 2025 is characterized by a blend of nostalgia and modernity. The significant increase in candy spending, the popularity of Peeps, and the creative themes for Easter baskets all point to a holiday that continues to evolve while retaining its cherished traditions. As the countdown to Easter continues, families across the nation are set to enjoy a sweet celebration filled with joy, creativity, and, of course, plenty of candy.
