The East Coast Music Association (ECMA) has taken decisive steps to address ongoing concerns about governance and transparency following a series of controversial actions, including the dismissal of its former CEO, Blanche Israël. In response to heightened calls for accountability, the non-profit organization rolled out a six-point action plan aimed at fostering unity and inclusivity within the music community.
This initiative arrives just two weeks after notable artist Jeremy Dutcher withdrew from all eight of his nominations due to dissatisfaction with the association's practices and a perceived lack of transparency. The ECMA's plans were outlined to its members on March 25, 2025, and include significant measures designed to engage with constituents and restore trust in its operations.
The controversy erupted after the ECMA's January decision to fire Israël, which the association attributed to the loss of institutional knowledge, decisions made without appropriate board approvals, and other legal risks. They acknowledged that their communication regarding her dismissal was insufficient, admitting, “We recognize and regret that the way we handled it left members feeling blindsided. That’s on us.”
Michelle Eagles, the chair of the board of directors, discussed the current climate within the association, likening it to a “family feud.” Speaking to The Canadian Press on March 17, she stated, “I like to think of the ECMA community as a bit of a family, and I feel like we’re having, in some ways, a bit of a family feud at the moment. I do think there’s lots of more information we could be sharing and we should be sharing.” However, she did not confirm the number of participants who have withdrawn from this year’s events.
Interestingly, attendance issues have become a pressing concern ahead of the ECMA’s conference and awards week, set to begin in St. John’s on May 7, 2025. Several nominees and artists—including Mo Kenney, Stephen Hero, Aquakultre, Wolf Castle, and manager Evan Newman—have publicly announced that they are stepping back from their nominations. While other artists, such as Halifax's Jah'Mila, have expressed criticism of the association's recent decisions, they remain committed to utilizing the ECMA's platform during the event.
As part of its promise for change, the ECMA's action plan aims to enhance both governance and community engagement through specific initiatives. These initiatives include:
- Drafting a transparency policy to improve the governance structure and establish accountability.
- Organizing a panel discussion at the awards event focused on equity, diversity, inclusion, and accessibility.
- Creating an online and in-person forum where members can share their visions for the organization.
- Collaborating with members to hire a new CEO and develop the job description.
- Forming an advisory committee on equity, diversity, inclusion, and accessibility.
- Establishing a member advisory group for strategic planning that includes representation from each of the five regions.
The ECMA’s leadership is hopeful these measures mark the start of a transition towards a more transparent and inclusive organization. Observers agree that lasting change is vital if the ECMA aims to restore its credibility and foster a sense of belonging among its members and stakeholders.
As the public prepares for the East Coast Music Awards gala scheduled for May 8, the ECMA faces the dual challenge of organizing the event while healing internal rifts. As tensions rise and the potential for a boycott looms, the association's future hinges on its ability to effectively implement the strategies laid out in its six-point plan.
There remains a sense of urgency surrounding this situation, with some artists expressing disappointment over the current state of affairs. “It is very unfortunate that we are in this position where people feel that this is their option,” stated Eagles. The outcome of the ECMA’s efforts will not only impact this year’s awards but could redefine the very essence of what it means to be part of the East Coast music community.
