Dieuwertje Blok, the beloved Dutch presenter, has passed away at the age of 67 after battling cancer. Her death, which occurred on the evening of March 2, 2025, has sent shockwaves throughout the Netherlands, where she was known as the affectionate face of Het Sinterklaasjournaal for 23 years. The presenter had recently resumed her public presence after undergoing treatment for cancer, but sadly, the disease returned.
Blok's health began to decline significantly last year when she announced she had been diagnosed with nasal cancer, which required surgery resulting in the removal of her nose. Following the surgery, she had to step back from her duties on the long-running holiday program Het Sinterklaasjournaal, which she had been presenting since 2001. The gig was one she described as "the best job in the Netherlands. What could be more enjoyable than having people think of Sinterklaas when they see you?" This sentiment captured the joy and warmth she brought to her role.
Despite undergoing surgeries and treatment, including being declared free of the disease initially, news later emerged—early this year—that her cancer had recurred, and she was no longer expected to recover. Her husband publicly confirmed the somber news of her passing, stating they had hoped to celebrate the time still left but were met with heartbreak instead.
The Dutch broadcasting network NTR, which produced Het Sinterklaasjournaal, paid tribute to her, stating, "Everyone who worked with her knew: Dieuwertje on television and radio was not much different from the real Dieuwertje. Her warmth and kindness were never feigned; this was more than talent—it was empathy." They acknowledged her ability to connect authentically with her audience, reinforcing the personal touch she brought to every performance.
Born as Dieuwertje Sarah Blok on 9 July 1957, she grew up in a left-leaning academic family, the daughter of historian Dick Blok. She began her career working as a presenter for the KRO beginning as early as the 1980s and quickly became popular for her engaging style and pleasant voice. She described her swift rise to fame as "more luck than merit," something she often approached with humility.
Throughout the late 1980s and 1990s, Blok's career blossomed, hosting shows like the first morning show on public TV, Ontbijt TV, and the Schooltv-weekjournaal. She also became known for her radio work and community involvement, particularly her efforts to educate young Dutch citizens about the importance of freedom and empathy for refugees, stemming from her family's own survival during World War II.
Mark Verheijen, the mayor of Wijdemeren, had praised her during the conferment of her knighthood last year, recognizing her dedication not only to entertainment but also to charitable causes. "We increasingly wonder: what binds us together in this country? Perhaps the answer is simple: Dieuwertje Blok," he stated, echoing the sentiment held by many across the nation.
Blok's humanitarian efforts extended beyond mere words; she was actively engaged with organizations like Vluchtelingenwerk Nederland and the Wereld Natuur Fonds throughout her life, showcasing her commitment to fostering community and care for the planet.
News of her passing has sparked numerous tributes from colleagues, fans, and political figures. Jordi Versteegden, a media journalist, remarked on the impact Blok's illness and subsequent death have had on the public, noting, "This feeling was carried by Dieuwertje Blok until the last moment," emphasizing her enduring spirit even as she faced her final challenges.
Many have taken to social media to share their memories of Blok, expressing gratitude for her contributions to Dutch culture, particularly her role as the beloved Sinterklaas presenter. A digital condolence register has been set up by the Sinterklaasjournaal for fans and colleagues, which has rapidly expanded as people from all walks of life pay their respects.
Though she is no longer with us, Dieuwertje Blok’s legacy will undoubtedly continue to inspire future generations of presenters and entertainers. Her openness, kindness, and commitment to social justice reinforced the belief in the unique power of media to connect people and convey warmth—an impact she had from the television screen to the hearts of the audience she cherished so dearly.
The date for her funeral has yet to be announced, but services will certainly reflect the deep appreciation and love held for her throughout the country.
Farewell, Dieuwertje Blok. Your impact will last well beyond the screen.