A controversy erupted recently over inappropriate sexual advertisements displayed on popular recipe websites, particularly Orange Page net and Kurashiru. These advertisements sparked outrage on social media, prompting both companies to respond swiftly to the situation.
On March 12, 2025, Dely, the operating company behind Kurashiru, took proactive measures by issuing a statement on their official site. They announced their intention to request the suspension of the relevant advertisements and called for the establishment of stricter review systems along with measures to prevent recurrence. This prompt and accurate response has largely helped both companies to avert potential backlash and, instead, garner favorable evaluations from the public.
Public reactions on social media included numerous comments supporting the companies for their transparency and urgency. Many users expressed belief in the sincerity of the actions taken, with sentiments ranging from, "This is good handling," to "It seems like I can keep using this service with confidence from now on." The quick intervention by Dely and Orange Page net has been largely praised, indicating how attentive and transparent responses can positively influence public perception.
The article poses the question: Why do such unintended and inappropriate advertisements appear online? It also explores the differences between the operational structures of internet advertising and traditional advertising methods such as on television, radio, newspapers, magazines, and outdoors. Unlike the somewhat controlled environment of traditional media—where advertisements are subjected to human checks through rigorous review processes—internet advertising operates on different principles, often relying on algorithms and automated systems.
While the internet allows for quicker ad placements and broader reach, it does not come without its risks, as evidenced by the recent incidents on Orange Page net and Kurashiru. Underlying the situation is the challenge of completely eliminating inappropriate advertisements. The article notes, "We will demand the establishment of stricter review systems and strengthening of measures to prevent recurrence," as stated by Dely, which emphasizes the necessity of stricter controls as technology continues to advance.
Despite the challenges faced, both companies have shown the ability to manage their brands effectively, as their efforts to clarify the situation and respond directly to public concerns helped mitigate any potential fallout from the incidents. This swift action reflects the growing awareness among companies about the importance of maintaining brand integrity and the impacts of social media criticism.
Comparing traditional and internet advertising reveals considerable contrasts. Where traditional advertisements undergo rigorous scrutiny before reaching consumers, many online ads do not experience the same level of oversight. This difference is significant, especially as more businesses shift their marketing strategies toward digital platforms. Advertisers must now face the reality of potential missteps impacting their reputation.
Hence, the significance of maintaining effective measures for review and response has never been clearer. Not only must companies protect their brands from potential backlash due to inappropriate ads, but they also need to remain engaged with their user base to handle crises as they arise.
Both Orange Page net and Kurashiru have illustrated how responsiveness can alter public perception dramatically. Companies can turn potentially damaging situations around by demonstrating transparency, engaging directly with consumer concerns, and taking necessary actions to address issues reflectively. Going forward, it is clear the integrity of advertising—especially within the media's shifting paradigm—will continue to be re-evaluated.
The events surrounding these companies provide meaningful discussion points for the future of internet advertising. Developing successful strategies to manage ad content without compromising the user experience will be key. Both the public and companies will need to adapt to these changes moving forward, making this dilemma not just pertinent for now but also relevant for the future of advertising.