Coca-Cola is launching an exciting new campaign tied to the highly anticipated Osaka/Kansai Expo, set to run from March 24, 2025, to May 18, 2025. The initiative, themed "Enjoy the Osaka/Kansai Expo with Coca-Cola Products through the Coke ON App!" is aimed at maximizing the enjoyment of the upcoming world expo, offering participants various chances to win appealing prizes.
According to the announced details, the campaign intends to attract 10 million participants by offering prizes like Coke ON drink tickets, wireless mobile batteries, and electronic tickets to the Osaka/Kansai Expo, officially known as the Japan International Exposition. This substantial giveaway will engage consumers directly through the Coke ON app, creating incentives to purchase Coca-Cola products during the campaign period.
From March 24 at midnight until May 18 at 11:59 PM, consumers can enter the campaign by either purchasing Coca-Cola products from machines compatible with the Coke ON app or by scanning the barcodes of qualifying products using the app's built-in camera. Not only can users earn entry points, but they can also receive additional daily points—up to once per day—to increase their chances of winning.
The prize structure is particularly enticing: with just one entry point, participants can win one of the 194,500 available Coke ON drink tickets. For customers who earn three points, there are opportunities to win one of 5,000 wireless mobile batteries, compatible with Magsafe technology. Those who accumulate 15 points can access pairs of tickets, allowing 1,000 people the opportunity to attend the expo.
Further adding to the campaign's appeal is the special W chance, where nearly 9.8 million individuals can win one of eight creatively crafted Osaka/Kansai Expo design Coke ON stamps, enriching the overall experience for participants.
This campaign not only highlights Coca-Cola’s efforts to engage with consumers on the road to the Osaka/Kansai Expo but also exemplifies the company's strategy of integrating technology and promotions to attract customers. By using the Coke ON app, Coca-Cola is blending traditional product offerings with modern digital experiences, ensuring fans and potential customers alike can enjoy the benefits of participation.
With the countdown to the Osaka/Kansai Expo approaching, this exciting campaign serves as another opportunity for Coca-Cola to reinforce its brand presence and connect with consumers across Japan. With staggering giveaway numbers and achievable contest structures, this initiative is drawing attention as one of the season's most exciting promotional activities.
Whether it’s enjoying refreshing Coca-Cola beverages or participating to win exciting prizes, consumers are gearing up for this engaging campaign. From the multitude of prizes to the innovative use of technology, the promotion encapsulates Coca-Cola's commitment to enhancing customer engagement as the Osaka/Kansai Expo draws near.
