Chery International has just made significant strides in the automotive market with the launch of its flagship SUV, the TIGGO 9, simultaneously unveiled in the United Arab Emirates and Kuwait on December 19, 2023. The event, held against the backdrop of iconic landmarks, was attended by several dignitaries, including Ou Boqian, the Consul General of China, Wang Xiaojia, the Commercial Counselor, and Zhang Guibing, the General Manager of Chery International. Tim Zhang, who oversees operations for the Middle East region, shared ambitious plans for Chery’s strategy within these markets.
The launch was marked by stunning light displays on both the Kuwait Tower and the Burj Khalifa, reinforcing Chery's commitment to showcasing its global ambitions. "Safety is luxury," Tim Zhang remarked, emphasizing the company’s philosophy laid out during the launch. The TIGGO 9 aims to blend modern aesthetics with advanced safety, making it not just visually appealing but also incredibly secure.
The design of the TIGGO 9 is especially noteworthy, featuring the latest advancements inspired by bionic principles, where the vehicle's shape is calculated based on the golden ratio—catering to both beauty and aerodynamics. This innovative approach to design does not just catch the eye; it sets new standards for SUV aesthetics.
Chery has made safety one of the cornerstone features of the TIGGO 9, achieving a prestigiously high five-star safety rating. The introduction of L2+ Advanced Driving Assistance Systems (ADAS) features indicates Chery's intention to prioritize both driver safety and comfort. These systems include the latest APA (Automatic Parking Assistance) functionality, enabling users to park with ease and confidence. The vehicle is outfitted with high-definition screens and high-performance chips, creating not only a driving experience but also an engaging environment for passengers.
Luxury is taken to new levels in the TIGGO 9. The spacious interior boasts ten-point massage seats and single-touch reclining functions, putting comfort at the forefront. Features such as the premium Sony sound system offer a superior auditory experience, catering to both technology enthusiasts and casual drivers alike.
Under the hood, the TIGGO 9 offers versatility with both plug-in hybrid (PHEV) and internal combustion engine (ICE) options. The PHEV model showcases cutting-edge technology, integrating a 1.5T hybrid engine paired with DHT for impressive performance and fuel efficiency. Meanwhile, the ICE variant, utilizing the 2.0TGDI engine and 8AT transmission, ensures remarkable driving dynamics.
Tim Zhang's presentation included details about Chery's comprehensive strategic plan for establishing its footprint firmly within the UAE and the Gulf Cooperation Council region. The introduction of the TIGGO 9 is seen as pivotal for Chery, not merely as another vehicle, but as part of broader goals to meet the diverse needs of Middle Eastern consumers increasingly seeking hybrid and luxury vehicles.
Overall, the launch of the Chery TIGGO 9 marks another milestone in the manufacturer's aggressive expansion strategy. This new SUV aims not only to excite the automotive market but also to fulfill the growing demand for luxurious and technologically advanced vehicles among consumers across the region. Chery is evidently committed to elevature its profile within the international automobile industry, and the launch of the TIGGO 9 is just the beginning of what promises to be significant growth and development.
