The CES 2025 Press Conferences are gearing up to be one of the most exciting events of the year for technology enthusiasts. Major players such as LG, Samsung, and Sony are all set to showcase their latest innovations, promising to push the boundaries of technology and offer glimpses of the future.
LG kicks off the press day on January 6 at 8 AM PT at Mandalay Bay, and it’s poised to introduce its vision for the future under the banner of "AI everywhere." This follows last year’s bold rebranding of artificial intelligence to "Affectionate Intelligence," which genuinely shifted the conversation around AI. At the event, LG will present its full range of products from TVs to home appliances, including the eagerly awaited 2025 OLED evo TV line, which features 4K resolution paired with gaming-friendly 165Hz refresh rate. Notable products like the transparent OLED-T TV, which successfully launched before New Year's at $60,000, are on the agenda again this year, alongside new offerings like the PF600U, a fascinating blend of HD projector, Bluetooth speaker, and LED mood lamp.
According to reports, Engadget’s Billy Steele shared insights about LG’s compact S20A soundbar, mentioning its "punchy highs." Hopefully, attendees will also get to see the return of LG’s little home robot from last year and possibly hear about pricing adjustments for transparent TVs to make them more consumer-friendly. The excitement surrounding LG’s press conference is palpable, and fans can catch the livestream coverage starting January 6 at 11 AM ET.
Following LG, Samsung will take the stage at 5 PM ET on January 6, reasserting its dominance as the "800-pound gorilla" of CES. Renowned for its broad range of electronics, Samsung's press conferences are known for blending updates on existing products with tantalizing first looks at future technologies. This year, the theme revolves around "AI for All: Everyday, Everywhere," maintaining continuity with last year’s presentation theme. Samsung has already teased early announcements about AI-enhanced appliances, including refrigerators and washing machines equipped with screens.
But it’s not all about AI. Samsung is also expected to debut its 27-inch QD-OLED gaming monitor and showcase Eclipsa, its new 3D audio technology developed in cooperation with Google, which aims to compete directly with established formats like Dolby Atmos. The highly anticipated Ballie robot is another hopeful returnee, with fans eager to see it evolve with enhanced capabilities and perhaps even get a real-world release date.
Despite the excitement, don't expect to see Samsung's Galaxy S25 smartphone, as the company typically reserves its smartphone announcements for later events. Need to avoid any distractions, Samsung is keeping its most groundbreaking announcements reserved for future press events.
Meanwhile, Sony will conclude the evening with its own press conference at 8 PM ET. Known for its rich history of consumer electronics, Sony is focusing this year on the Afeela electric vehicle, reinforcing its transition from traditional electronics to automotive technology through its joint venture with Honda, Sony Honda Mobility. After raising eyebrows with its surprise reveal at CES 2023, the Afeela will again take center stage, where attendees hope to see tangible updates on its LiDAR and AI-enhanced features, including speculation on which futuristic elements will truly make it to production.
Other highlights from Sony are anticipated to include discussions of its imaging technology and its gaming and film divisions. Following the excitement of Afeela, attendees are also holding out hope for updates on Sony’s XR headset, which previously garnered interest but was last seen at the 2024 show.
The excitement around these major press conferences hits its peak as technology enthusiasts and industry insiders prepare for what is anticipated to be not just updates on existing products but also groundbreaking innovations shaping our future. Capturing this year’s CES spirit will be just as important as what each company unveils. The opportunities for innovation stemming from these conferences could revolutionize everyday life and entertainment experiences.
With the doors to CES opening from January 5 to 10 at Las Vegas, the anticipation only grows stronger. The comprehensive coverage of press day will also be available through live streams from each company's respective events, ensuring global accessibility to these significant technological showcases. Companies are working hard to impress, and the world is eager to see what CES 2025 has to offer.