Since it was first introduced to the UK in 1976, Burger King’s Whopper has gathered itself ‘legendary’ status among fast food fans. The iconic burger, which has been delighting taste buds for decades, is now getting its most significant revamp ever. Burger King has announced updates aimed at creating the ‘best-ever’ tasting version of the Whopper, featuring juicier beef and a fluffier bun. The good news for loyal customers is, the Whopper is still grilled on real flames, coupled with fresh tomatoes and onions, maintaining its authentic flavor.
The meat continues to be sourced from 100% British and Irish farms, boasting an ‘improved texture’ for even more juiciness. With the feedback collected over years of customer research, the brand has been inspired to deliver an ‘even more satisfying’ culinary experience for dedicated Whopper lovers. According to Christian Binney, Director of Food Development at Burger King UK, the revamp was always about improving what customers love. He insists, “We’re confident those who rate the Whopper so highly will enjoy it even more now,” emphasizing the flavor and quality remain unchanged.
Perhaps the most exciting part of this revamp is the price point: the cost of the Whopper remains the same. Customers can expect to pay £6.22 for the regular Whopper, £7.72 for the double, and £6.12 for the plant-based option. Although the plant-based patty itself won’t be changing, the other elements will be updated to align with the classic Whopper’s improvements.
On March 5, 2025, Burger King is celebrating the launch of the revamped Whopper by offering it for free. Fans of the burger can grab one on Whopper Day at no cost by downloading the Burger King UK app or ordering through UberEATS, provided they spend at least £20 on delivery. The offer is available until 8 PM, urging eager customers to act fast.
Reviewers have had the chance to preview the revamped Whopper at Burger King's Leicester Square location. Expectations were high, but early feedback has been quite promising. Katie Evans, Chief Marketing Officer of Burger King UK, said, “We know our fans love the Whopper, so we’ve been listening and taking on their feedback to make it taste even more delicious.”
Christian Binney elaborated on the improvements, highlighting three key changes meant to make the Whopper even juicier and fluffier. One of these changes includes adjusting the temperature at which the products are served to keep them hotter for longer. Some restaurants will upgrade their equipment, and the bun will be toasted for longer, raising the temperature of the burger products to between 55 and 60 degrees. This, according to Binney, creates “the optimal experience” for diners.
Another exciting change pertains to the way the patties are formed, which will now be done with more care to preserve their juiciness and accentuate the famed flame-grilled flavor. Binney noted: “We’ve also looked at the way the burger was formed; we’re forming it a little gentler now. There’s more of a loose, juicier texture.” Customers can still expect the same fresh ingredients, as Burger King slices all tomatoes and onions daily for each made-to-order Whopper.
The bun itself is also set to receive some great enhancements. With the introduction of new ingredients to make it softer and fluffier, the storied five-inch seeded bun will be getting special attention. Binney stated, “One of the biggest improvements we’ve made is on the bun. We’ve really improved the softness and the resilience of the bun.” The new glaze is expected to make the bun not only look more appealing but taste significantly upgraded too.
After tasting the revamped burger, Metro’s reviewers have found the changes noticeably improved the overall experience. One reviewer noted the bun was particularly soft and enjoyable, affirming the new combination of textures and flavors. The juiciness of the patty was praised, maintaining the beloved flame-grilled essence fans adore, declaring it has “never tasted as good.”
While there are fears when any classic dish is changed, it appears Burger King has taken significant steps to respect the heritage of the Whopper thing, ensuring it has been modernized without losing the elements fans cherish. “Whopper lovers don’t need to worry… the tweaks are noticeable, but it’s not a different burger,” reassured one of the reviewers.
With the Whopper revamp set for its official launch on March 5, customers are encouraged to mark their calendars. Not only will they get to enjoy the new look and taste of the Whopper for free, but they’ll also be experiencing the exciting innovations behind one of the world’s most famous fast food offerings. Burger King is eager to welcome both new and returning fans to sample their enhanced flavor and texture. With all eyes on this iconic burger, the fast food giant is poised to celebrate The Whopper’s continued legacy and look forward to the future of their menu.