In a bid to promote Vietnam's rich cultural heritage and boost tourism, the Báo Nhân Dân has launched the "Yêu lắm Việt Nam" project, which integrates wireless technology and digital data. This innovative initiative aims to spread love for the country while showcasing historical, cultural, and tourist sites across Vietnam.
In collaboration with technology partner Phygital Labs, nearly 200 wireless connection (NFC) chips have been installed free of charge at famous landmarks in over 60 provinces and cities. In Thanh Hóa, the project has successfully introduced NFC chips at three notable sites: the Lam Kinh historical relic site, the Nhà Hồ Citadel, and the Bà Triệu Temple, attracting thousands of visitors eager to check in and explore.
With just a tap of their NFC-enabled phones, tourists can unlock a digital space filled with integrated features. From AI-guided tours that provide historical insights to personalized itineraries and rewards for completing check-ins, this project is designed to enhance the visitor experience significantly. The dedicated website, www.yeulamvietnam.vn, offers a modern, bilingual interface in Vietnamese and English, making it easy for travelers to access official information about these sites.
In addition to technological advancements, Thanh Hóa is set to host the "Cultural Week of Thanh Hóa City - Hội An City 2025" at Hội An Park. This event will run continuously from the evening of April 25 to May 1, featuring a variety of cultural, artistic, and sports activities aimed at engaging both locals and visitors.
Moreover, the Lê Văn Hưu Temple Festival is scheduled to officially commence on April 18, 2025. However, cultural activities have already begun to attract crowds since April 17, showcasing the region's vibrant traditions.
The Thanh Hóa Center for Tourism Promotion and Culture has also organized a community art program and mobile film screenings to celebrate the 50th anniversary of Vietnam's literature and art achievements since the reunification of the country on April 30, 1975.
As the peak beach tourism season approaches in 2025, the Hải Tiến eco-tourism area in Hoằng Hóa District is preparing to welcome visitors. Local businesses and service providers are diligently completing necessary preparations regarding facilities, personnel, and environmental aesthetics to ensure a pleasant experience for all guests.
In summary, the "Yêu lắm Việt Nam" project not only highlights the beauty and history of Vietnam but also lays the groundwork for a more interactive and engaging tourism experience. With technology bridging the gap between the past and the present, visitors can immerse themselves in the rich tapestry of Vietnamese culture while exploring its diverse landscapes.
As Vietnam continues to evolve as a tourist destination, initiatives like these are essential in fostering a deeper appreciation for its heritage and encouraging sustainable tourism practices.
On a different note, the NXB Tổng hợp TPHCM has recently introduced a new publication titled "Tiếng Việt chữ nghĩa hồn vía dân gian" by PhD. Phạm Văn Tình. This work compiles the author's recent writings over the past five years, focusing on two main themes: idioms and proverbs, and the meanings of words in the classic work, Truyện Kiều.
According to Trần Đình Ba, Deputy Director and Deputy Editor-in-Chief of NXB Tổng hợp TPHCM, the publisher aims to make linguistic research accessible to a wider audience without the burden of academic jargon. The "Tiếng nước ta" series is designed to help readers systematically explore the Vietnamese language, emphasizing a straightforward approach that appeals to the general public.
"The authors often study the Vietnamese language through various dimensions such as semantics, folklore, idioms, or the comparison of linguistic evolution over time. The writing style strives for simplicity, allowing readers to appreciate the works more easily," Trần Đình Ba noted.
Prior to NXB Tổng hợp TPHCM, NXB Trẻ launched the "Tiếng Việt giàu đẹp" series over 20 years ago, gathering numerous leading experts and reputable authors in the field of linguistics. Poet Lê Minh Quốc, who has contributed to both series, emphasized the ongoing need to study the Vietnamese language, which continues to evolve and grow with new vocabulary.
Moreover, the series aims to engage younger readers by including contributions from young authors born in the 1980s and 1990s, such as Lê Trọng Nghĩa and Nguyễn Thùy Dung, who strive to instill a love for the Vietnamese language among the youth.
"I hope to see more people interested in the Vietnamese language, regardless of their background. The essence of the Vietnamese language encompasses both standard Vietnamese and local dialects, making it a field of equality for everyone," Lê Minh Quốc shared.
In the future, the "Tiếng nước ta" series will expand to include works by other authors who have shown interest in researching the Vietnamese language. Trần Đình Ba mentioned that the series will not only focus on linguistic studies but also on dialects, which are unique to each region and contribute to the diversity of the Vietnamese language.
Overall, these initiatives underscore a growing appreciation for the Vietnamese language and culture, encouraging continuous learning and engagement among both young and old.
