In a significant move marking a new chapter for the iconic automotive brand, Bugatti has officially opened its latest showroom in Rotterdam, Netherlands. This new venue, which showcases the brand's latest hyper sports car, the Tourbillon, is a testament to Bugatti's commitment to excellence and innovation in automotive engineering.
The showroom, designed in collaboration with Pon Luxury & Performance Cars, spans an impressive 188 square meters and reflects a modern aesthetic that embodies the rich partnership between the two companies. Pon Luxury & Performance Cars has been a trusted partner for Bugatti since 2012, playing a crucial role in the brand's success in the Netherlands. The first Bugatti showroom in the country opened in 2016, also in collaboration with Pon, and was located in Leusden.
Located in the historic ‘Het Koopmanshuis,’ the Leusden showroom has served as a vital site for Bugatti, ensuring the legendary name of the brand remained synonymous with luxury and performance. The new showroom in Rotterdam elevates the Bugatti experience, offering an elegant space that envelops customers in the unique world of Bugatti, complete with the latest visual identity of the brand.
To celebrate the grand opening of the new showroom, a private inauguration event was held, attended by Bugatti's senior management team, including Mate Rimac, CEO of Bugatti Rimac, and Hendrik Malinowski, Managing Director of Bugatti. The evening was characterized by a warm atmosphere filled with nostalgia and excitement for the future, as guests enjoyed the festivities while sipping on Carbon Champagne.
Among the stunning vehicles displayed during the event was the extraordinary Baby Bugatti II, along with several iconic models that have contributed to Bugatti's legendary status in the automotive world. Attendees were treated to a showcase of vehicles that included the Type 45, known for its unique U16 engine, the EB110, the Veyron Grand Sport Venet, the Veyron 16.4 Grand Sport Vitesse World Record Edition Car, the Chiron Super Sport 300+, and, of course, the new Tourbillon.
Each of these vehicles serves as a reminder of Bugatti's relentless pursuit of excellence and innovation. The Chiron Super Sport 300+, in particular, stands out as a remarkable achievement, having made history in 2019 by reaching a record speed of 304.773 mph (490.484 km/h) on a special test track in Germany. This feat has positioned the Chiron Super Sport 300+ at the pinnacle of the world's fastest production cars.
What sets the Bugatti Chiron Super Sport 300+ apart is its formidable 8.0-liter quad-turbo W16 engine, which delivers an astonishing amount of power. The combination of advanced technology, sophisticated aerodynamics, and lightweight materials ensures that the vehicle maintains stability at extreme speeds. The intelligent use of carbon fiber, titanium, and aluminum contributes to the car's lightweight construction without sacrificing strength.
As Bugatti continues to push the boundaries of automotive engineering, the opening of the Rotterdam showroom signifies not just a physical expansion, but also a deepening of the brand's commitment to its customers and the automotive community. The new space is designed to foster connections between the brand and its discerning clientele, providing an immersive experience that reflects Bugatti's storied history and its aspirations for the future.
Bugatti's legacy is one that resonates across generations of automotive enthusiasts, and the new showroom in Rotterdam is poised to become a central hub for fans of the brand. With its modern design and strategic location, it aims to attract a new wave of customers eager to experience the luxury and performance that Bugatti represents.
In essence, the Rotterdam showroom is not just a place to view cars; it is an invitation to step into a world where engineering excellence meets unparalleled luxury. As the brand moves forward, it continues to celebrate its rich heritage while embracing the future of automotive innovation. The Tourbillon, as the flagship of this new era, exemplifies the spirit of Bugatti—where every detail is meticulously crafted, and every performance benchmark is set to be broken.
